AI Agents in SEO: Link Building

published on 22 February 2025

AI tools are transforming how websites handle link building, making it faster and easier to improve SEO. Two standout tools, SEObot and ListingBott, specialize in automating backlinks, internal, and external link strategies:

  • SEObot: Focuses on backlinks, internal & external linking, and content optimization. It automates linking across your site, improves content, and supports 50 languages.
  • ListingBott: Simplifies external link building by automating directory submissions to secure quality backlinks.

Both tools save time by automating repetitive tasks, analyzing data to find link opportunities, and helping businesses improve their SEO rankings.

Quick Comparison:

Tool Focus Key Features Pricing (Starting)
SEObot Backlinks, Internal Links, External Links AI Backlinks, AI internal linking, blog content creation, Programmatic SEO, News, YouTube Videos to articles, interactive SEO mini-tools, multilingual support $49/month
ListingBott Backlinks Directory submissions, backlink reports $499 (one-time)

Choose SEObot for a wide range of SEO improvements or ListingBott for enhancing domain authority through backlinks - or combine both for a comprehensive strategy.

1. SEObot

SEObot

SEObot, created by John Rush and Vitalik May, is revolutionizing how websites manage building backlinks and internal linking with AI.

Its AI Linking tool reviews your content to create links that improve both your website's structure and SEO. As John Mueller from Google's Search Team puts it:

"Internal linking is super critical for SEO. I think it's one of the biggest things that you can do on a website."

SEObot also offers a range of tools for content creation, including:

  • Auto Keyword Research: Automatically select keywords using Google data.
  • Content Optimization: Refine and improve your existing articles.
  • Smart Internal Linking: Add contextual links across your site.
  • Backlinks Building: Find the best AI opportunities with AI and automatically integrates them.
  • News: Find relevant industry news stories for your website and create blog posts from them.
  • Interactive SEO tools: Suggest and build free SEO mini-tools that can serve as lead magnets for organic traffic to your website.
  • Videos: Convert any YouTube video into a blog post, providing a great source of unique content for your website.
  • Programmatic SEO: Build thousands of SEO-optimized pages at scale using data-driven templates and automation.
  • Multilingual Support: Generate content in 50 languages.

Pricing Plans

SEObot has flexible pricing to suit various needs:

Plan Monthly Cost Articles/Month Additional Features
Beginner $49 9 Enhanced optimization
Pro $99 20 Advanced features
Ultimate $199 50 Complete suite
Enterprise $499 100 20 backlinks/month

Neil Patel, a well-known SEO expert, highlights the importance of internal linking:

"Internal linking is one of SEO's most valuable weapons. Why? Because it works."

SEObot takes it a step further by tracking your content and automatically updating your linking strategy as new articles are added.

Up next, we’ll see how ListingBott compares and complements SEObot’s features.

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2. ListingBott

ListingBott

ListingBott uses AI-powered automation with human oversight to improve domain ratings and drive traffic through targeted directory submissions and quality backlinks.

Beyond backlinks, deploying specialized AI agents can continuously audit technical SEO and trigger fixes in real time.

Here’s how it works: When you sign up, you outline your goals. ListingBott’s AI then selects 100 top-tier directories from a massive database of over 10,000 sites. Each listing is reviewed by experts and requires your approval before submission. Within two weeks, you’ll receive a detailed report.

Quality is the cornerstone of ListingBott. The platform’s directory database is continuously updated, covering a wide range of niches. AI agents actively scan for new directories that can generate meaningful traffic. As John Rush, the creator of ListingBott, explains:

"I built ListingBott because I needed it myself. I use it for my own 11 SaaS projects and 20 directories. Our AI agents & robots scan the internet daily for new ones because sometimes these fresh directories bring surprisingly good traffic - your product stands out more when you're not lost in a sea of listings."

This service is particularly effective for businesses in industries like SaaS, AI, NoCode, Dev Tools, and E-commerce. The pricing structure is designed to be accessible during its beta phase:

User Tier Price Features
First 2,000 Users $499 100 listings, full report
Premium Package $999 Includes additional blog backlinks

Conslusion

While SEObot focuses on automating the entire SEO process as an SEO AI Agent, similar to an SEO agency, ListingBott secures high-quality placements in external directories. Together, they deliver a comprehensive AI-driven solution for SEO backlink building.

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