To increase your website's search ranking, look at what each SEO link building tool provides:
- Ahrefs: Offers comprehensive backlink analysis, and outreach features, and integrates with other SEO tools.
- ListingBott: your SaaS, tool, product, newsletter, or blog listed on 100 directories in one click, saving you days of work to focus on more creative tasks.
- SEMrush: Analyzes backlinks and provides outreach management features, along with integration capabilities.
- BuzzStream: Focuses on outreach and campaign management, with integration options for additional insights.
- Moz Link Explorer: Provides backlink analysis and integrates with Moz's suite for enhanced tracking.
- Majestic: Specializes in backlink analysis with detailed metrics on link trust and authority.
- Pitchbox: Combines SEO tool integration with robust outreach and campaign management features.
- Hunter: Ideal for email outreach, offering tools to find and verify email addresses.
- HARO (Help A Reporter Out): Connects you with journalists for high-quality backlinks, complemented by other SEO tools for monitoring.
- BuzzSumo: Aids in content research and monitoring, offering insights into popular content and potential link-building opportunities.
- Linkody: Focuses on backlink tracking, with features to monitor link changes and identify harmful links.
These tools cater to various aspects of link building, from identifying potential link sources to managing outreach and analyzing the strength of your backlink profile. Selecting the right tools will depend on your specific needs and budget.
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1. Ahrefs
Backlink Analysis
Ahrefs is great for checking out who's linking to your competitors and figuring out the quality of your own site's links. Here's what it can do:
- Lets you see who's linking to your competitors so you can try to get those links too.
- Helps you clean up bad links that might hurt your site.
- Keeps track of who's linking to you and if you lose any links.
- Shows how strong your site is in the eyes of search engines.
Outreach and Campaign Management
For reaching out and keeping track of your link-building efforts, Ahrefs helps with:
- Notifying you when someone talks about or links to your site.
- Finding broken links on other sites you can replace with your own.
- Keeping an eye on your outreach efforts to see how they're doing.
Integration with Other SEO Tools
Ahrefs works well with other tools like AgencyAnalytics, making it easier to report back to clients all in one place.
Usability and UI
The Ahrefs site is easy to move around in, giving you quick access to all its features. It's designed to be user-friendly, with customizable views depending on what you need.
How much does Ahrefs cost?
Prices start at $99 a month and go up to $999. Considering all the things Ahrefs can do, especially with backlinks, it's a good deal for the price.
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Usability and UI
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How much does Ahrefs cost?
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2. SEMrush
Backlink Analysis Capabilities
SEMrush helps you understand your website's backlinks, which are other websites that link to yours. Here's what it does:
- Lets you peek at where your competitors get their links from
- Helps you find and fix harmful links that could damage your site
- Alerts you when you get new links or lose old ones
Outreach and Campaign Management Features
SEMrush has tools to make reaching out to potential link sources easier:
- You can send emails directly to people you want links from
- Tracks your new links as they happen
- Offers ready-to-use templates for reaching out
Integration with Other SEO Tools
SEMrush works with tools like AgencyAnalytics for easier reporting.
Usability and Interface Design
The SEMrush site is easy to use. You can change how your dashboard looks and find what you need without hassle.
How much does SEMrush cost?
SEMrush costs start at $119.95 a month. Given its wide range of features for checking and building links, it's a good deal.
3. BuzzStream
Backlink Analysis Capabilities
BuzzStream isn't really about checking who links to you. It's more about finding new people to contact and keeping track of your conversations.
Outreach and Campaign Management Features
BuzzStream is great for managing your outreach:
- It's got an email campaign tool that lets you send personalized emails easily.
- Keeps track of your chats with potential link partners.
- Helps you manage your link building efforts and see how they're going.
Integration with Other SEO Tools
BuzzStream works with:
- Google Analytics for keeping an eye on your campaigns.
- SEMrush, Ahrefs, and Moz to get backlink info.
Usability and Interface Design
BuzzStream is easy to use, especially for outreach and campaign stuff. Key points:
- You can tailor it to your workflow.
- There's a Chrome extension to help find email addresses.
- A mobile app lets you manage things on the move.
How much does BuzzStream cost?
BuzzStream is priced well for small businesses and individuals:
- Starter plan: $24/month
- Standard plan: $79/month
- They also offer custom pricing for big teams.
Given its features for automating outreach, BuzzStream is a good deal.
4. Moz Link Explorer
Backlink Analysis Capabilities
Moz Link Explorer helps you understand who's linking to your site and how good those links are. Here's what it does:
- Shows scores like Domain Authority and Page Authority to help you see if a backlink is valuable
- Lets you compare your links with your competitors to find new chances for links
- Points out bad links that might be hurting your site
- It's completely free, so you can use it without paying anything
Outreach and Campaign Management Features
Moz Link Explorer mainly focuses on analyzing links, so it doesn't manage campaigns. But it does work with Moz's other services:
- Moz Pro tracks your link building and checks how you're doing
- It can be used with Followerwonk for reaching out on social media
Integration with Other SEO Tools
Moz Link Explorer works well with:
- Moz Pro for more features
- SEMrush and Ahrefs to get a fuller picture of your links
Usability and Interface Design
Moz Link Explorer is easy to use:
- It's designed to be simple, so you can find what you need fast
- You can change the dashboard to show what's most important to you
- Explains the data clearly so you know what you're looking at
How much does Moz Link Explorer cost?
Moz Link Explorer is free, which is great. If you want more tools, Moz Pro is $99 a month. Considering the useful info you get for free, Moz Link Explorer is a really good deal.
5. Majestic
Backlink Analysis Capabilities
Majestic gives you a deep look into who's linking to you and how much those links can be trusted. Here's what it offers:
- It has Trust Flow and Citation Flow to tell you how reliable and influential a link is.
- You can see details about your links, like the text used to link to you, who's linking, and how many links you have.
- It shows links from really trusted sites to help you understand your site's authority.
Outreach and Campaign Management Features
Majestic is more about looking at your links than helping you reach out. But, you can use its data to:
- Find important websites you might want to ask for links from.
- Keep an eye on how your link efforts are doing over time with its history feature.
Integration with Other SEO Tools
Majestic can work together with tools like Ahrefs and SEMrush, giving you more insights into your links.
Usability and Interface Design
The design is pretty basic and focuses on giving you the link info you need without any fuss.
- Easy to drop in a URL and get a report on your links.
- The info is shown in simple tables and charts.
- It's set up to make finding your backlink data easy.
How much does Majestic cost?
Prices start at $49.99 a month for the Lite plan and go up to $399.99 a month for the API plan. Considering the detailed link info Majestic gives, it's a fair deal.
6. Pitchbox
Backlink Analysis Capabilities
Pitchbox works with SEO tools like Moz, Ahrefs, and SEMRush to help you look at backlinks. It lets you pick websites to link from based on how good they are. You can also keep an eye on your competitors' backlinks to see any changes.
Outreach and Campaign Management Features
Pitchbox has ready-to-use templates for reaching out to bloggers, asking for product reviews, checking competitor backlinks, and fixing broken links. It makes it easy to send personalized follow-up emails automatically.
This tool puts all your outreach efforts in one place, making it easier to manage. It's great for finding guest post opportunities and bloggers who might want to work with you.
Integration with Other SEO Tools
Pitchbox connects with Moz, Ahrefs, SEMRush, and other SEO tools to give a full picture of backlinks and website stats. This means you can keep track of everything in one spot.
Usability and Interface Design
Pitchbox is made for SEO outreach and link building. It has templates and features that help you start and keep track of your campaigns without a hassle. The design makes it straightforward to get your work done.
How much does Pitchbox cost?
Pitchbox sets its prices based on what you need, but it starts at $195/month for the basic plan and $395/month for agencies. Considering how it helps automate and grow your link building efforts, it's worth the cost.
7. Hunter
Backlink Analysis Capabilities
Hunter isn't really about checking who's linking to your site. Instead, it's great for finding email addresses so you can ask other sites to link to yours. Its Email Finder tool is super helpful for getting in touch with websites that have a lot of influence.
Outreach and Campaign Management Features
Hunter is awesome for handling emails when you're trying to get more links:
- Email Finder helps you find the right people to email for links.
- Email Verifier makes sure the emails you have are real to avoid wasting time.
- You can send lots of personalized emails at once and even plan when they go out.
These tools make it easier to manage a lot of emails without getting mixed up.
Integration with Other SEO Tools
Hunter works well with:
- A Google Sheets add-on, so you can use Email Finder right from your spreadsheets.
- A Chrome extension that lets you find emails while you're browsing the web.
You can also use it with other tools like Ahrefs and SEMrush to get more info about links.
Usability and Interface Design
Hunter is really easy to use:
- It has a simple dashboard that shows everything at a glance.
- You can change how things look to suit what you need.
- There's even a mobile app for when you're not at your computer.
This makes it simple to keep track of all your email stuff.
How much does Hunter cost?
Hunter starts at $49/month. It's a good deal because it makes sending lots of emails way easier. They also offer discounts if you need to use it a lot.
8. HARO (Help A Reporter Out)
Backlink Analysis Capabilities
HARO doesn't directly help you see who's linking to your site. But, by answering questions from journalists, you can get links from big news sites. You can then check these links with tools like Ahrefs, SEMrush, or Moz.
Outreach and Campaign Management Features
- Puts journalists in touch with experts to quote in their stories
- Experts can reply to questions from journalists to get mentioned and linked in articles
- Sends email alerts about journalist requests that match your know-how
Integration with Other SEO Tools
HARO is all about connecting journalists with sources. To look at the links you get through HARO, you'll need other tools:
- Use Ahrefs, SEMrush, and Moz to check your links
- BuzzStream and Pitchbox can help manage your outreach
Usability and Interface Design
- Easy-to-use platform for journalists and sources to find each other
- Straightforward for experts to look through requests and respond
- Email alerts make it quick to reply to things you're an expert in
How much does HARO cost?
- The basic use of HARO is free for both journalists and sources
- Paid plans offer more features like better alerts and tracking
- It's a great way to get high-quality links without spending money
9. BuzzSumo
Backlink Analysis Capabilities
BuzzSumo is more about looking at what content gets shared a lot rather than directly checking backlinks. It's useful because it shows you what's popular in your area or what your competitors are doing that's getting attention. This can point you to where you might get new links from.
Outreach and Campaign Management Features
BuzzSumo doesn't directly help with sending out emails or managing your link requests. However, it's great for figuring out who's who in your niche, what topics are hot, and what kind of content could attract links, which can help you decide who to reach out to.
Integration with Other SEO Tools
BuzzSumo can work together with:
- Google Analytics to see how well your content is doing
- SEMrush, Ahrefs, and Moz to add backlink info to what you find out about content
Usability and Interface Design
BuzzSumo is all about keeping things simple:
- It has a clear dashboard where you can quickly find important info
- Lets you set up alerts for keywords or domains
- Comes with a browser extension for easy access while you're browsing
How much does BuzzSumo cost?
BuzzSumo's prices start at $99/month. Given it helps you find out what content can help you get links, it's a pretty good deal.
10. Linkody
Backlink Analysis Capabilities
Linkody helps you keep an eye on who's linking to your website. It tells you when you get new links, lose old ones, or find ones that might be harmful. Here's what it does:
- Lets more than one person work on it together.
- Keeps track of your links to see any big changes.
- Has a tool to help you get rid of bad links.
Outreach and Campaign Management Features
Linkody is mainly about checking your links, not so much about reaching out for new ones. But, seeing how your links change can show you if your efforts to get more links are working.
Integration with Other SEO Tools
Linkody is all about links. You can use it with other tools like BuzzStream, Pitchbox, and Moz for a full picture of your link efforts and profile.
Usability and Interface Design
Linkody is made to be simple, focusing on tracking links. It lets you customize how you see your link info, making it easier to understand.
How much does Linkody cost?
Linkody's prices start at $14.90 a month for the smallest plan. It's a good choice for its SEO link tracking and monitoring features, especially for agencies with many clients.
Conclusion
Building links is super important if you want your website to do well in search results. Using the right backlink building tools can make this job a lot easier and more effective. Let's quickly go over what the 10 tools we talked about can do for you:
Backlink Analysis
Tools like Ahrefs, SEMrush, Moz, Majestic, and Linkody are great for checking out backlinks. They help you:
- Find where you can get new links by looking at what links your competitors have.
- Check if the links you already have are good and if they make your site look better.
- Spot and get rid of bad links that might be making your site look worse.
- Keep an eye on how your backlinks change over time.
Outreach & Campaign Management
BuzzStream, Pitchbox, and Hunter make it easier to talk to people and ask for links:
- Make your emails to ask for links more personal and send them out automatically.
- See which of your emails are working best.
- Keep track of people who might write about your site or work with you.
- Make sure you follow up with people so you don't miss out on link opportunities.
Research & Monitoring
Tools like BuzzSumo, HARO, and Majestic help you figure out what's going on in your industry:
- Find out what topics are hot and what kind of content could get you links.
- Look for big websites and important people you might want to ask for links from.
- Watch how your efforts to get more links are doing over time.
Choosing the right tools depends on what you need and how much you want to spend. Think about what parts of link building are hardest for you and where you could use some help. Then, look at the tools we talked about and see which ones could make your job easier.
