FAQ Schema Generator (FAQPage JSON-LD)

Q: FAQPage vs QAPage: which one do I need?

FAQPage : site/brand provides the questions and the accepted answers. QAPage : users ask and users can answer (forums, community threads).

Generate valid FAQPage structured data in JSON-LD. Add it to pages that contain real, visible FAQs to improve machine understanding and (when eligible) unlock enhanced SERP features.

Note on expectations: FAQ rich results visibility is limited for most sites and never guaranteed. Use FAQ schema primarily to help search engines interpret your FAQ content and consolidate intent coverage - then measure impact via indexing, query mix, and CTR.

What this tool generates?

A clean JSON-LD block using:

@context: https://schema.org
@type: FAQPage
mainEntity: an array of Question items, each with an acceptedAnswer

This is the minimal, safest shape for FAQPage markup.

How to use correctly?

Write FAQs on the page first (users must be able to see the questions + answers).
Add each Question and Answer into the generator.
Copy the JSON-LD output.
Paste it into the page HTML (recommended in <head> or near the end of <body>).
Validate, then monitor.

FAQ schema best practices (for SEO teams)

Content rules (non-negotiable)

Mark up only FAQs that appear verbatim (or near-verbatim) on the page.
Don’t add markup for “virtual” FAQs that aren’t visible to users.
Keep answers direct. Avoid heavy sales copy or keyword stuffing.
If the page is Q&A from multiple users, use QAPage (checkout the QAPage Schema Generator tool), not FAQPage.

Strategic rules (how to actually win)

Use FAQ blocks to cover supporting intents that block conversion or cause pogo-sticking: pricing clarifications, implementation details, compatibility, edge cases, constraints
Prefer high-signal questions: “How does X work with Y?”, “What’s the difference between A and B?”, “Is X compatible with Z?”
Avoid duplicate FAQs across many pages. If a question is sitewide, consolidate to a canonical FAQ hub, docs page, or a single “pricing/implementation” page

Example: FAQPage JSON-LD (copy/paste)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is FAQPage schema?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "FAQPage schema is structured data that describes a page’s FAQ content in a machine-readable format (usually JSON-LD), helping search engines understand the questions and their accepted answers."
      }
    },
    {
      "@type": "Question",
      "name": "Will FAQ schema guarantee rich results in Google?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. Valid markup makes your page eligible for certain enhancements, but Google decides what to show based on many signals, and FAQ rich results are limited for most sites."
      }
    }
  ]
}
</script>

Where to add the JSON-LD?

Plain HTML

Paste the <script type="application/ld+json"> block into:

<head> (preferred), or
end of <body>

Next.js (App Router)

export default function Page() {
  const faqSchema = {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do I need coding skills to use this tool?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. Generate JSON-LD and paste it into your site."
        }
      }
    ]
  };

  return (
    <>
      <script
        type="application/ld+json"
        dangerouslySetInnerHTML={{ __html: JSON.stringify(faqSchema) }}
      />
      <main>{/* page content */}</main>
    </>
  );
}

WordPress

If using a custom theme: add the JSON-LD script to the page template.
If using a block/theme builder: add a Custom HTML block and paste the JSON-LD.

Shopify

Add to the relevant template/section (e.g., product.liquid, page.liquid) near the FAQ content.
Ensure the FAQ content is visible in the rendered page HTML.

Validation & QA workflow

Rich Results Test (eligibility + structured data extraction):
https://search.google.com/test/rich-results
Schema Markup Validator (syntax/Schema.org validation):
https://validator.schema.org/
Google Search Console:
- Inspect URL → confirm indexed / rendered HTML contains your JSON-LD
- Monitor performance changes for intent clusters, not only one head term

Common issues (and fixes)

“Missing field mainEntity” → mainEntity must exist and be an array of Question objects.
Invalid JSON → trailing commas, unescaped quotes, or non-JSON comments.
FAQ content not on-page → markup must match visible page content.
Answer text contains heavy HTML → keep text clean; plain text is safest.
Duplicate FAQs across many URLs → consolidate or vary by page intent to avoid thin repetition.
Expecting rankings from schema alone → schema supports understanding/eligibility, not a content strategy.

FAQs

What is FAQ schema (FAQPage structured data)?

FAQ schema is structured data that describes a page’s FAQ content (questions + accepted answers) in a standardized format like JSON-LD.

Does FAQ schema improve rankings?

Schema can help search engines interpret content and enable eligibility for SERP enhancements, but it’s not a substitute for strong content, links, and intent match.

Should I still use FAQPage schema if FAQ rich results are limited?

Yes - if the FAQs are real and useful. Use it for clarity, entity/intents coverage, and maintain clean technical signals. Measure impact via query mix, CTR, and engagement - not only visible SERP features.

How many FAQs should I add?

Enough to resolve the page’s main objections and edge cases without turning the page into a bloated glossary. Quality > Quantity.

FAQPage vs QAPage: which one do I need?

FAQPage: site/brand provides the questions and the accepted answers.
QAPage: users ask and users can answer (forums, community threads).

Can I use FAQ schema on service pages?

Yes - if the questions and answers are genuinely helpful, visible on-page, and not purely promotional. Focus on decision support (pricing model, deliverables, timelines, constraints).

Where should the JSON-LD live?

In the HTML of the page itself (head or body). Don’t rely on external files that aren’t rendered with the page.