SEO (Search Engine Optimization) is the process of improving your website so search engines understand your content and users can find your site through organic (non-paid) search results.
How SEO works
- Search engines discover pages (crawling).
- They store and understand content (indexing).
- They rank pages based on relevance and usefulness for a query, then show results.
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Core parts of SEO
- On-page SEO: content quality, headings, internal links, matching search intent.
- Technical SEO: crawlability, site structure, performance, indexing.
- Off-page SEO: authority signals like earned links/mentions from other sites.
FAQ
Is SEO paid ads?
No - SEO targets organic visibility. Paid ads are usually referred to as PPC/SEM.
How long does SEO take to work?
Often weeks to months, depending on competition, site health, and how much content/authority you build.
Is SEO only for Google?
No - SEO applies to any search engine (e.g., Google and Bing) because they all crawl, index, and rank pages.
