AEO (Answer Engine Optimization) is the practice of structuring and optimizing content so search and AI platforms can show it as a direct answer to a question - often in featured snippets, answer boxes, and “People also ask”, voice results, and AI-generated responses. Check out how AEO works.
AEO vs SEO
- SEO: rank pages in organic search results.
- AEO: get selected as the direct answer for question-based queries (snippets/answer experiences).
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AEO best practices (quick checklist)
- Put a 1–2 sentence answer immediately under the H1.
- Use question-style H2s (What/How/Why/When) and tight paragraphs.
- Add lists/tables for “steps,” “best,” “vs,” and definitions.
- Use structured data where relevant (FAQ schema, HowTo, etc.) - it can help eligibility, but it’s not guaranteed to show.
FAQ
What does AEO stand for?
AEO stands for Answer Engine Optimization.
Where can AEO help you show up?
Common placements include featured snippets, “People also ask,” voice-style results, and other direct-answer SERP features.
Does the FAQ schema guarantee a rich result?
No - Google says structured data features aren’t guaranteed to appear.
