GEO stands for Generative Engine Optimization. It means optimizing your content so generative AI search engines can surface it (and ideally cite it) in their answers.
Is GEO ever used to mean something else?
Yes - “GEO” can also mean geographic in marketing contexts. In SEO, GEO = Generative Engine Optimization (AI search visibility).
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One-sentence definition of GEO
GEO is structuring and publishing content so AI platforms can find, understand, and cite it in generated responses.
