Top 10 cheapest SEO tools 2025 (UK)

Best Free Tools:

• Google Search Console (GSC): Free tool to monitor search performance, fix technical issues, and target UK-specific audiences.
• Bing Webmaster Tools (BWT): Free SEO platform with 16-month data history and keyword insights for Bing users.
• SEOquake: Free browser extension for quick SEO audits and competitor analysis.
• Ahrefs Webmaster Tools (AWT): Free backlink and keyword tracking with technical SEO audits.

Budget-Friendly Paid Tools:

• Yoast SEO: WordPress plugin with a free version or premium starting at £78/year.
• Ubersuggest: Starts at £23/month, offering keyword research and competitor analysis.
• Answer The Public: Affordable keyword ideation tool, starting at £8.70/month.
• SE Ranking: Comprehensive SEO platform starting at £41.60/month.
• Screaming Frog SEO Spider: Free for up to 500 URLs; £199/year for unlimited use.
• Semrush (Limited Free Plan): Free tools with daily limits or paid plans starting at £113.95/month.

Quick Comparison Table:

Tool Name	Free Option	Starting Price	Best For
Google Search Console	Yes	£0	Technical SEO monitoring
Bing Webmaster Tools	Yes	£0	Bing search optimisation
SEOquake	Yes	£0	Quick SEO audits
Ahrefs Webmaster Tools	Yes	£0	Backlink analysis
Yoast SEO	Yes	£78/year	WordPress SEO
Ubersuggest	Yes (trial)	£23/month	Keyword research
Answer The Public	Yes	£8.70/month	Content planning
SE Ranking	No	£41.60/month	Rank tracking & analytics
Screaming Frog SEO Spider	Yes	£199/year	Technical audits
Semrush	Yes (trial)	£113.95/month	All-in-one SEO

These tools are great for small businesses and startups in the UK, offering a mix of free and low-cost options to improve your SEO strategy. Start with free tools like GSC or BWT, and upgrade to paid tools like Yoast SEO or Ubersuggest as your needs grow.

Best Free SEO Tools for 2024-2025

1. Google Search Console

Google Search Console (GSC) is a must-have free tool for UK businesses in 2025. Since it comes directly from Google, it provides reliable and up-to-date insights into how your website performs in search results. Let's take a closer look at what it offers.

GSC includes features like performance tracking, mobile usability checks, technical diagnostics, index monitoring, security alerts, and sitemap management - all at no cost. The Performance Report is particularly useful, offering details on click-through rates, average positions, and total impressions for search terms. This helps pinpoint areas where your site could improve.

For UK businesses, GSC's Countries report is a game-changer. It shows how your site performs specifically in the UK compared to its international reach. Here's a quick breakdown of GSC's features and their benefits for UK-based businesses:

Feature	Benefit for UK Businesses
Performance Tracking	Track search trends and rankings specific to the UK market
Mobile Usability	Ensure your site works seamlessly for UK mobile users
Technical Reports	Spot and fix issues that could hurt your site's performance
Security Monitoring	Stay ahead with alerts to protect your site from potential threats

One standout feature is its ability to identify "striking distance keywords" - search terms where your site ranks just outside the top spots. These keywords are prime targets for optimisation to boost your visibility.

When you connect GSC with Google Analytics, you can combine search data with visitor behaviour insights. This gives you a more complete picture of how your site performs in the UK market.

The Coverage Report is another essential tool for ensuring Google indexes your most important pages correctly. This is especially valuable for UK e-commerce sites and local businesses focusing on specific regions. Up next, we'll look at another free tool that works perfectly alongside GSC.

2. Bing Webmaster Tools

While Google takes the lead, Bing Webmaster Tools (BWT) is a solid, free SEO platform worth considering in the UK. With around 100 million daily searches and a 3–5% market share locally, it offers businesses a chance to tap into an additional audience base.

One standout feature is its 16-month performance data history, which enables businesses to track long-term trends and spot seasonal patterns. This can help UK businesses fine-tune their strategies over time.

Key Features for UK Businesses

Feature	Benefit for UK Businesses
IndexNow Integration	Quickly index content across multiple search engines
Extended Data History	Access 16 months of performance data for trend tracking
Backlinks Tool	Evaluate backlinks and uncover link-building prospects
Site Scan	Perform automated SEO audits with actionable recommendations
Keyword Research	Find relevant keywords to enhance your SEO strategy

BWT also appeals to higher-income users and integrates seamlessly with Microsoft products like Cortana and Windows, increasing visibility through voice search and default browser settings.

Easy Site Verification

Verifying your site is straightforward. Options include uploading an XML file, adding a meta tag, or using a CNAME record in your DNS settings. For WordPress users, plugins like Yoast SEO or Rank Math simplify the process even further.

Enhanced Features and Collaboration Tools

BWT offers a transparent breakdown of ranking factors, with a focus on social signals and multimedia content. Recent updates include a 'Recommendations' feature and AI-driven tools powered by Copilot (currently in private preview).

Its collaborative tools make it ideal for UK marketing teams and agencies, allowing multiple users to manage SEO tasks together. Combined with its detailed reporting capabilities, BWT is a powerful and cost-effective option for businesses of all sizes. Check out our pricing chart for a full feature comparison.

3. Yoast SEO

Yoast SEO is a WordPress plugin that builds on tools like Google Search Console and Bing Webmaster Tools to provide an affordable optimisation solution. It’s a top choice for WordPress users in 2025, offering a free version and a premium option priced at approximately £78 per year (excluding VAT).

Free vs Premium Features

Here's a breakdown of what you get with the free and premium versions:

Feature	Free Version	Premium Version
Keyword Optimisation	1 keyword per page	Up to 5 keywords per page
AI Title Generation	Not included	Included
Meta Description Tools	Basic	AI-powered suggestions
Internal Linking	Manual	Automated suggestions
Redirect Management	Not included	Full redirect manager
Support Options	Knowledge base only	24/7 support
Social Media Preview	Not included	Included
AI Content Protection	Not included	Included

Easy Setup and Configuration

Yoast SEO’s setup wizard ensures your WordPress site is configured correctly from the start. The plugin also uses a traffic light system - green, orange, and red - to provide instant feedback on how well your content is optimised.

Practical Benefits

Dotty Scott from Premium Websites, Inc. highlights the premium version’s ability to identify orphaned content and manage redirects automatically, making it a valuable tool for streamlining SEO tasks.

Technical Features

The free version covers essential technical SEO needs, such as generating XML sitemaps and implementing structured data.

Premium Bundle Option

For those looking for a more comprehensive package, Yoast offers a bundle that includes Premium, WooCommerce SEO, Local SEO, News SEO, and Video SEO for around £181 per year (excluding VAT).

AI-Driven Tools

In 2025, the premium version takes things further with AI-powered features like title optimisation, meta description generation, content structure suggestions, and internal linking analysis. These tools save time and help maintain SEO best practices.

4. Ubersuggest

Ubersuggest stands out as one of the most budget-friendly SEO tools in 2025, offering essential features at a fraction of the cost of premium alternatives. Owned by Neil Patel's NP Digital, it provides a range of SEO functionalities tailored to UK businesses.

Pricing Structure

Ubersuggest offers flexible pricing with both monthly subscriptions and lifetime deals across three tiers:

Plan	Monthly Cost	Lifetime Deal
Individual	£23/month	£230 one-time
Business	£39/month	£390 one-time
Enterprise/Agency	£79/month	£790 one-time

Note: Prices exclude VAT and are based on current USD-to-GBP exchange rates.

Core Features

Ubersuggest includes several tools to support your SEO efforts:

• Keyword Research: Access a database of 1.25 billion keywords with UK-specific search volume data.
• Site Audit: Identify technical SEO issues and receive actionable recommendations for improvement.
• Competitive Analysis: Track your competitors' rankings and strategies.
• Backlink Tracking: Utilises Moz's database of 45.8 trillion links to monitor backlinks.
• Chrome Extension: Provides SEO insights directly within your browser.

UK Market Insights

Ubersuggest offers tailored data for the UK market, helping users:

• Track rankings across multiple regions in the UK.
• Access country-specific keyword data without additional costs.
• Analyse competitor performance in UK search results.
• Explore local search trends and opportunities.

This UK-focused data complements the core tools, giving users a well-rounded view of their SEO performance.

Why It’s Cost-Effective

Ubersuggest's pricing is particularly appealing to small businesses and startups. The Individual plan, priced at £23 per month, is around £100 cheaper than entry-level plans offered by competitors like Ahrefs and Semrush. This affordability makes it an attractive option for businesses looking to grow their online presence without breaking the bank.

Limitations to Keep in Mind

While Ubersuggest offers great features, it's important to note its limitations:

Feature	Limitation
Keyword Database	Smaller compared to premium tools.
Rank Tracking	Limited tracking capabilities.
Site Audit	Lacks an overall health score.
Report Customisation	Cannot include company branding.
Competitor Analysis	Provides only basic insights.

Expert Opinion

"This budget-friendly SEO tool is comprehensive and easy to use."

• Neil Patel, Co-Founder of NP Digital & Owner of Ubersuggest

Practical Tips for Using Ubersuggest

To get the most out of Ubersuggest, target keywords with an SEO difficulty score below 30 - ideally under 15 for new websites. Combine this with reasonable search volumes to identify realistic ranking opportunities within the UK market. The free Chrome extension is also a handy tool for speeding up competitor research and content planning.

5. Semrush (Limited Free Plan)

Semrush offers UK businesses an affordable way to explore SEO. Used by over 7 million people worldwide and boasting a database of 25 billion keywords, its free plan provides helpful insights, even with limited access.

Core Free Features

The free plan includes several SEO tools with daily usage limits:

Tool	Daily Limit	Purpose
Keyword Magic Tool	10 searches (10 suggestions each)	Find and analyse keywords
Domain Overview	10 domain analyses	Research competitors
Position Tracking	1 URL, 10 keywords	Monitor rankings
Site Audit	100 URLs	Check for technical SEO issues
SEO Content Tools	10 SEO Idea Units	Improve content performance

These limits encourage a focused approach to using Semrush's features effectively.

UK Market Insights

Semrush's free plan caters to the UK market, allowing users to:

• Access search volume data and trends specific to the UK.
• Track rankings in British search results.
• Evaluate local competitors' performance.
• Identify regional keyword opportunities.

Practical Applications

Use the free tools for tasks such as:

• Targeting keywords with 1,000–10,000 searches and difficulty scores under 60.
• Analysing competitors with the Domain Overview tool.
• Running weekly site audits to spot technical issues.
• Using the SEO Writing Assistant to create content tailored to UK standards.

Success Stories

"With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites." - Shefali Joshi, Marketing Optimisation Analyst, Monash University

Limitations to Consider

Feature	Free Plan Limitation	Impact
API Access	50 requests daily	Restricted automation options
Data Updates	Monthly	Less frequent than paid plans
Report Creation	Basic only	No custom PDF reports
User Access	Single user	No team collaboration
Support	Forums and email only	Limited technical assistance

While these restrictions exist, the free plan remains a helpful starting point for SEO research.

Expert Opinion

"When it comes to pure value, Semrush wins. That's mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price." - Brian Dean, Founder, Backlinko

Cost Comparison

For those needing more features, Semrush's paid plans include:

• Pro Plan: £113.95/month
• Guru Plan: £203.95/month
• Business Plan: £407.95/month

Prices are converted from USD to GBP and exclude VAT.

Maximising Free Features

To get the most out of the free plan:

• Plan your 10 daily keyword searches carefully.
• Export data for offline analysis within the usage limits.
• Take advantage of free Semrush Academy courses.
• Explore free apps in the App Center, like the Buyer Persona Template and Accessibility Scan.

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6. Ahrefs Webmaster Tools

Ahrefs Webmaster Tools (AWT) offers a no-cost solution for UK website owners looking to dive deeper into technical SEO. Building on the free tools from Google and Bing, AWT provides detailed insights without the need for a subscription.

Core Features

AWT delivers key SEO capabilities through two main tools:

Feature	Free Allowance	Purpose
Site Explorer	1,000 backlinks and keywords	Tracks backlinks and keyword rankings
Site Audit	5,000 crawl credits monthly	Monitors technical SEO health
Project Verification	Unlimited websites	Manage multiple properties
Email Alerts	Unlimited	Get automated SEO updates

Advanced SEO Monitoring

AWT checks for over 140 common technical SEO issues, offering actionable advice to improve site performance. It also provides trend insights tailored to the shifting dynamics of UK search behaviour.

UK Market Analysis

For businesses in the UK, AWT delivers localised insights using key metrics:

Metric	Benefit
Search Volume	Tracks UK-specific search trends
Keyword Difficulty	Analyses competition in the local market
Traffic Value	Estimates potential value in GBP
Competitor Analysis	Examines competitors’ search performance

Practical Implementation

Make the most of AWT by following these steps:

• Integrate with Google Search Console to enhance your data.
• Run regular site audits to keep your technical SEO in check.
• Set up alerts to monitor keyword rankings and performance changes.
• Analyse competitors to identify areas where your content can improve.

Technical Limitations

The free plan has some restrictions compared to premium options:

Aspect	Free Plan Limit	Premium Plan Benefits
Crawl Credits	5,000 monthly	Access to more credits for larger sites
Backlink Data	First 1,000 links	Full backlink dataset
Keyword Data	First 1,000 keywords	Complete keyword insights
Site Analysis	Verified sites only	Analyse any website

These limitations are worth considering when planning your SEO strategy.

Performance Metrics

AWT provides essential metrics like search volume, keyword difficulty, and traffic value. These help UK businesses measure and improve their online visibility.

Integration Benefits

When integrated with Google Search Console, AWT enhances your SEO toolkit. It delivers deeper technical audits, improved backlink insights, better keyword tracking, and automated performance updates. Together, these tools create a well-rounded monitoring and optimisation system.

7. Answer The Public

Answer The Public is a focused keyword research tool that uses Google's autocomplete data to uncover what UK audiences are searching for. With over 2.7 million users globally, it’s a budget-friendly option for entrepreneurs looking to enhance their SEO strategy without overspending.

Core Features and Pricing

Plan	Cost (2025)	Daily Searches	Key Features
Free	£0	3 searches/day	Basic UK search data
Individual	£8.70/month	100 searches/day	Geographic targeting
Pro	£78/month	N/A	Advanced visualisations
Expert	£157/month	N/A	Advanced features

Only the Free and Individual plans specify daily search limits.

UK-Focused Insights

The tool processes an astounding 3 billion searches daily, with 20% being entirely new. This makes it a great resource for UK businesses aiming to create content tailored to local search trends.

Time-Saving Features

Answer The Public simplifies keyword research by offering:

• Automated Discovery: Quickly generates content ideas using Google’s autosuggest.
• Visual Data: Results are presented in downloadable visual formats for easier analysis.
• Geographic Filtering: Focuses searches on UK-specific queries.
• Long-Tail Keywords: Highlights niche terms with lower competition.

Affordable SEO Solution

Compared to high-cost tools like Moz and SEMrush, which can cost between £750 and £7,850 annually, Answer The Public offers a much more economical alternative. Its Individual plan is approximately 70% cheaper than many traditional options, and its lifetime subscription can reduce costs by as much as 90%. This affordability makes it a standout choice for small businesses.

Expert Opinion

"AnswerThePublic is a fantastic, beautiful way to explore questions and problems that your prospects or customers actually have."
– Ann Handley, Digital marketing & content expert

Tips for Using the Free Plan

To maximise the free plan, consider these best practices:

Best Practice	Purpose
Use 1-2 Keywords	Focused and relevant results
Filter by Region	Get UK-specific suggestions
Export Data	Save results for later analysis
Track Trends	Spot seasonal search patterns

Applications for UK Businesses

This tool is ideal for various business needs, including:

• Content Planning: Discover the questions your audience is asking.
• Product Development: Gain insights into customer needs.
• Ad Copywriting: Find language that resonates with your audience.
• Market Research: Uncover trends in your industry.

Limitations to Consider

While Answer The Public is excellent for generating content ideas, it doesn’t provide search volume or competition data. For a complete analysis, it’s best to pair it with other SEO tools.

8. SEOquake

SEOquake is a free browser extension that provides instant SEO insights. With over 3 million downloads, it has become a popular choice for UK businesses looking for a budget-friendly way to analyse their SEO performance. Here's how SEOquake helps businesses make informed decisions quickly.

Core Features

Feature	Capability	Benefit for UK Businesses
SEO Audit	Instantly audits websites	Spot optimisation opportunities quickly
SERP Overlay	Analyses search results	Compare competitor rankings effectively
Keyword Density	Examines content	Fine-tune content for target keywords
Link Analysis	Evaluates internal/external links	Enhance site structure and authority
Export Options	CSV and print formats available	Generate tailored reports for stakeholders

UK Success Story

A great example of SEOquake's impact comes from SearchBoost UK, a digital marketing agency based in London. In Q4 2024, they used SEOquake to audit The Tea Spot, an e-commerce business specialising in artisanal tea. The results were impressive:

• 45 broken links were identified and fixed
• 120 images were updated with alt text
• Organic traffic increased by 20% after the changes
• Website loading speed improved by 15%
• Online sales grew by 10%

Browser Compatibility

SEOquake works across various browsers, ensuring flexibility:

• Google Chrome
• Mozilla Firefox
• Opera
• Safari

This broad compatibility means you can rely on it no matter which browser you prefer.

Integration with Other Tools

SEOquake integrates well with Semrush, offering advanced backlink reports and competitor analysis.

Time-Saving Features

The SEObar, a key feature of SEOquake, provides instant metrics such as domain authority, page rank, social signals, and other technical parameters. This makes it easy to access essential data at a glance.

Practical Applications

SEOquake's features make it a useful tool for UK businesses working on quick SEO improvements. Key applications include:

• Competitor Analysis: Review competitor websites directly from search results.
• Technical Audits: Identify and resolve SEO problems efficiently.
• Keyword Research: Understand competitors' keyword strategies.
• Link Building: Evaluate potential partnerships by analysing link opportunities.

Limitations

While SEOquake is excellent for quick, surface-level analysis, it doesn't match the depth of more advanced tools like Semrush or Ahrefs.

Despite this, SEOquake has earned a solid 4.5 out of 5 stars on the Chrome Web Store, showing its reliability and popularity among UK digital marketers.

9. SE Ranking

SE Ranking is a cost-effective SEO platform widely used in the UK, with over 400,000 users. It boasts a database of 5.3 billion keywords and 2.2 billion domain profiles, making it an appealing choice for small businesses and startups.

UK Pricing Structure

Plan	Monthly Cost (billed annually)	Keywords Tracked	Projects
Essential	£41.60	500	5
Pro	£76.16	2,000-3,500	30
Business	£165.76	5,000-15,000	Unlimited

All prices include VAT and are billed in GBP. A 14-day free trial is available for all plans, with no credit card required.

Key Features for UK Businesses

SE Ranking offers a variety of tools tailored to the needs of UK businesses, including:

• Rank tracking across 188 country databases
• Keyword and competitor research
• Backlink analysis and monitoring
• Tools for content optimisation
• Features for local marketing
• On-page and SERP analysis

These tools provide a solid foundation for improving website performance and search visibility.

Benefits for Businesses

These features deliver real, measurable results for UK companies.

"SE Ranking's reporting features are fantastic for communicating results. The customizable reports make it easy to showcase progress and results to clients or stakeholders clearly and effectively." - Maneesh Sharma, Senior SEO Manager at Donorbox

Mobile-Friendly Access

SE Ranking's mobile apps for Android and iOS allow users to monitor rankings, audit websites, analyse competitors, and generate reports from anywhere. Its integrations with other tools make the platform even more practical.

Integration Options

The platform integrates smoothly with essential tools like Google Analytics and Google Search Console, offering a more streamlined workflow.

AI-Driven Insights

SE Ranking uses advanced AI algorithms to turn large amounts of SEO data into actionable insights, saving time and improving decision-making.

Industry Endorsements

SE Ranking is well-regarded by SEO professionals.

"SE Ranking is one of my favourite all-in-one SEO tools: powerful and easy to use - the perfect support for my day-to-day SEO activities." - Aleyda Solis, International SEO Consultant and Founder at Orainti

Support and Resources

UK users can access live chat support during business hours, attend webinars, use SEO academy resources, and explore UK-specific guides. With a G2 rating of 4.8 out of 5 from 1,355 reviews, SE Ranking is a trusted choice for many.

10. Screaming Frog SEO Spider (Free Version)

Screaming Frog SEO Spider's free version is a handy tool for businesses in the UK with smaller websites. It provides detailed technical SEO audits without any cost, making it a solid choice for those looking to improve their site's performance without a hefty price tag. This desktop app works on Windows, macOS, and Linux, offering a range of features for websites with up to 500 URLs.

Key Features for Small Websites

The free version includes several useful tools for analysing and improving your site:

Feature Category	Key Capabilities
Technical Analysis	Crawl your site, find broken links, detect redirect chains
Content Audit	Review page titles, meta descriptions, and spot duplicate content
Technical SEO	Analyse robots.txt, generate XML sitemaps
Advanced Features	Test JavaScript rendering, check mobile usability
Integration	Connect with Google Analytics, Google Search Console, and PageSpeed Insights

How to Get Started

Getting up and running is simple:

1. Download the application from the official Screaming Frog website and install it.
2. Open the app, input your website's URL, adjust basic crawl settings, and export the results for further analysis.

What It Can Do for Your Website

Screaming Frog SEO Spider helps you uncover and resolve common technical problems:

• Broken Links: Find and fix 404 errors that could frustrate users.
• Meta Data Checks: Optimise title tags and meta descriptions for better search visibility.
• Duplicate Content: Identify duplicate or near-duplicate pages that might hurt your rankings.
• Mobile Friendliness: Evaluate your site's mobile usability.
• Site Structure: Create visual maps of your website's architecture for easier navigation.

Drawbacks to Consider

While the free version is a great starting point, it does come with some limitations:

• Crawls are capped at 500 URLs.
• Crawls cannot be saved for later use.
• Fewer configuration options compared to the paid version.
• Advanced features are restricted.

For larger websites, the paid version costs £199 per year and offers unlimited crawling along with extra features.

Support and Updates

Even as a free user, you can access:

• Technical support.
• Regular software updates.
• Basic user guides and documentation.
• Community forums for additional help.

Integration with Other Tools

Screaming Frog integrates smoothly with platforms like:

• Google Analytics.
• Google Search Console.
• PageSpeed Insights.
• Accessibility testing tools.

These integrations allow you to combine data from multiple sources, giving you a clearer picture of your site's technical SEO health. By mimicking how search engines process data, Screaming Frog helps you better understand and address your site's technical challenges.

Tool Features and Pricing Chart

Here's a quick look at the features and pricing for the top 10 affordable SEO tools in the UK for 2025. This comparison can help you choose the tool that fits your needs.

Monthly Pricing Comparison

Tool Name	Free Option	Starting Price	Best For
Google Search Console	Full access	Free	Technical SEO monitoring
Bing Webmaster Tools	Full access	Free	Bing search optimisation
Yoast SEO	Basic version	Premium from £89/year	WordPress SEO
Ubersuggest	7-day trial	£10/month	Keyword research
SEMrush	7-day trial	£112/month	All-in-one SEO
Ahrefs Webmaster Tools	Limited access	£103/month	Backlink analysis
Answer The Public	7-day trial	£4/month	Content ideation
SEOquake	Browser extension	Free	Quick SEO audits
SE Ranking	–	£52/month	Rank tracking
Screaming Frog SEO Spider	Crawl up to 500 URLs	£199/year	Technical audits

Core Features Breakdown

Free Tools provide essential SEO functionalities, including:

• Monitoring site performance
• Checking index coverage
• Reviewing mobile usability and security alerts
• Accessing search analytics

Budget-Friendly Paid Options:

• Ubersuggest offers keyword research, competitor analysis, and site auditing tools.
• Answer The Public focuses on visual keyword insights, perfect for content planning.

Price Range & Feature Summary

Price Range	Tools	Key Features
Free	Google Search Console, Bing Webmaster Tools, SEOquake	Basic technical SEO tools
Under £10/month	Answer The Public, Ubersuggest	Essential keyword research
£50–150/month	SEMrush, Ahrefs Webmaster Tools, SE Ranking	Comprehensive SEO solutions
Annual Plans	Yoast SEO Premium, Screaming Frog SEO Spider	WordPress SEO and technical audits

Screaming Frog and SE Ranking stand out with customer satisfaction scores of 4.9/5 and 4.8/5 respectively.

Next Steps

Now that you’ve explored the features and pricing, it’s time to put these tools to work. Here’s how to improve your SEO without spending a fortune.

For Complete Beginners

If you're just starting out, these free tools are a great place to begin:

• Google Search Console + Google Analytics
  These tools help you track your website’s performance, monitor rankings, and understand your audience's behaviour.
• Bing Webmaster Tools
  Use this alongside Google Search Console to tap into Bing’s traffic and gain extra insights.
• WordPress SEO Plugin
  Install a trusted WordPress SEO plugin to simplify on-page optimisation tasks.

Once you’ve mastered the basics, you can explore paid options for more advanced features.

For Growing Businesses

If your business is scaling, consider these affordable packages:

• Starter Package (Under £15/month)
  • Answer The Public (£4/month) for planning content ideas.
  • Ubersuggest (£10/month) for keyword research.
  • ChatGPT (free) to create meta descriptions and alt text.
• Growth Package (Under £60/month)
  • SE Ranking (£52/month) for tracking your rankings.
  • Serpstat (£59/month) for analysing competitors.
  • Ahrefs Webmaster Tools (free) to monitor backlinks.

These tools are ideal for businesses ready to take their SEO efforts to the next level.

Pro Tips for Maximum Value

"SEO remains the best long-term strategy - a single optimised page can drive thousands of visitors for years." - Rob Glover, Senior Copywriter, LocaliQ and WordStream

To get the most out of your SEO tools:

• Start with free options and only upgrade when it’s necessary.
• Use Screaming Frog’s free version for websites with fewer than 500 URLs.
• Take advantage of AlsoAsked’s free daily searches (up to three).
• Download free, SEO-friendly images from Pexels to enhance your content.

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