The Best SEO Monitoring Tools 2024: Free and Paid

published on 27 February 2024

Looking for the best SEO monitoring tools in 2024? Whether you're on a budget or ready to invest, this guide covers essential free and paid options to boost your website's visibility and performance. From Google Analytics for in-depth visitor insights to Ahrefs for competitive link analysis, here's a quick overview to help you choose the right tool for your needs.

Quick Comparison

Tool Pricing Key Features Ideal For
Google Analytics Free Website traffic analysis Beginners to advanced users
Google Search Console Free Search performance tracking All website owners
Bing Webmaster Tools Free Bing optimization Websites targeting Bing users
WebFX SEO Checker Starts at $19/month SEO health check Small to medium businesses
UpCity Free SEO Report Card Free Basic SEO report Quick checks
SEOquake $9/month On-page SEO analysis SEO beginners
Check My Links Starts at $9/month Link checker SEO specialists
ContentKing Starts at $49/month Real-time monitoring Large websites/businesses
SE Ranking Starts at $55/month Comprehensive SEO tool Small to large businesses
Ahrefs Starts at $99/month Backlink analysis Advanced SEO professionals
Moz Pro $99/month Full-featured SEO suite Small to large businesses
Sitechecker Starts at $15/month Technical SEO checker Websites of all sizes
Linkody Starts at $29/month Backlink tracking SEO and marketing professionals

Whether you need a free tool to get started or a professional-grade solution, the right SEO monitoring tool can help you stay ahead of the curve and improve your website's search engine ranking.

Criteria for Comparison

When looking at different SEO monitoring tools, here are five main things to think about:


How much you'll need to spend is a big deal. Here's what to look for:

  • Do you pay once, or is it a monthly or yearly thing?
  • Some tools are free, some let you start free and pay for more features, and some you have to pay for from the start.
  • How much does it cost to start, and what's the most you could end up paying?
  • Check if paying for a whole year at once saves you money.

Key Features

What the tool can do for you, like:

  • Keeping an eye on your keywords and where you rank
  • Checking who links to you
  • Scanning your site for problems
  • Seeing how you stack up against competitors
  • Working with other software you use
  • Getting updates on important changes

User Experience

How easy and pleasant the tool is to use every day:

  • A clean and straightforward main page
  • You can change reports to see what you want
  • Charts and graphs that make data easy to understand
  • Choosing between doing things yourself or having the tool do them for you

Monitoring Capabilities

How well the tool keeps track of important info over time:

  • Bringing in data from Google Analytics
  • Seeing how you rank in Google for certain words
  • Watching how many people visit your site and what they do there
  • Keeping an eye on how you're doing in local searches
  • Insights from social media and reviews

Integration Options

How well the tool works with other software you're using:

  • APIs to connect different programs
  • Ways to share data easily
  • Works well with popular website builders
  • Browser extensions available

By thinking about these areas, you can get a good idea of which SEO tool might work best for keeping an eye on your website's performance. It's all about finding the right tool that fits what you need.

Overview of SEO Monitoring Tools

1. Google Analytics


Google Analytics is totally free. It comes with a bunch of helpful features without costing a penny. If you want even more from it, like special reports, there's a paid version called Google Analytics 360. But most folks will be just fine with the free version.

Key Features

Here's what Google Analytics does:

  • Keeps track of who visits your site and how they got there
  • Dives deep into what visitors do on your site
  • Lets you make your own reports and dashboards
  • Shows what's happening on your site right now
  • Helps you see if you're reaching your goals
  • Looks at how visitors move through your site on different devices
  • Works together with other Google tools like Search Console

User Experience

Google Analytics is easy to use. You can see all sorts of info with just a few clicks. You can set up your main page to show you the numbers you care about most. Finding your way around is easy thanks to a clear menu. Plus, it turns all that complicated data into simple charts and graphs. Even if you're new to this, Google Analytics makes it easy to understand.

Monitoring Capabilities

Google Analytics keeps an eye on:

  • How many people visit your site and where they come from
  • Info about your visitors, like where they live
  • How many pages they look at, if they leave quickly, and how long they stay
  • The first and last pages they visit
  • How well your keywords and ads are doing
  • How your online ads are performing
  • What people buy or do on your site that you think is important
  • How people interact with your content
  • How many people are on your site right now

Integration Options

Google Analytics works well with:

  • Google Ads for keeping track of your ads
  • Google Search Console to see how you do in searches
  • Google Tag Manager for managing your website tags
  • Website builders like WordPress
  • CRM systems like Salesforce
  • It also has tools for mobile apps.

In short, Google Analytics plays nicely with other tools you might be using.

2. Google Search Console

Google Search Console


Google Search Console is completely free. It lets you check how your site is doing in Google searches without having to pay anything.

Key Features

Here's what you can do with Google Search Console:

  • Find out how Google's robots look at and organize your site
  • Spot problems with your site showing up in Google and ask for them to be fixed
  • Check your site's data to see which keywords are bringing people to your site
  • Use sitemaps to help Google understand your site better
  • Look at the links and words used in links that bring people to your site
  • See how often people click on your site in search results
  • Get reports on how well your site works on phones

User Experience

The tool's design is pretty straightforward now:

  • There's a simple main page that shows you the important stuff
  • The menus are easy to get through to find different reports
  • You get charts that make it easy to see how you're doing
  • Everything is organized and labeled clearly

It might seem a bit much if you're new to this, but the main things you need are easy to use.

Monitoring Capabilities

Google Search Console keeps an eye on:

  • Problems with Google finding or showing your site
  • Issues that need your attention to fix
  • How your site ranks for certain keywords
  • How many people see and click on your site in search results
  • Where your site traffic comes from, including Google's organic (non-paid) and ad listings
  • The links and words in links that point people to your site
  • Whether your site is easy to use on mobile devices

Integration Options

Google Search Console works well with:

  • Google Analytics for more detailed info on your site traffic
  • Google Ads for checking how your paid ads are doing
  • Google Tag Manager for managing website tags
  • Site builders like WordPress and Squarespace

It also offers ways to connect with other tools you might be using.

3. WebFX SEO Checker


WebFX SEO Checker lets you check your website for free but only once. If you want to keep checking or get more details, you'll need to pay starting at $19 a month. This gives you unlimited checks and more features like watching how you rank and seeing what your competitors are doing.

Key Features

Here's what WebFX SEO Checker does:

  • Checks your website to see if it's set up right for SEO, like checking titles and how fast it loads.
  • Looks at who's linking to your site.
  • Keeps an eye on where your site ranks for certain words.
  • Shows you how you're doing compared to others.
  • Sends you updates when your rankings change or you get new links.
  • Can be connected to Google Analytics for more info.

User Experience

Using WebFX SEO Checker is pretty straightforward. It has a clear dashboard that shows you everything important at a glance. You can easily find what you need and set up alerts to keep you informed. It's designed to be user-friendly, even if you're not an SEO expert.

Monitoring Capabilities

This tool keeps track of:

  • Where your site ranks for keywords now and in the past.
  • New links to your site.
  • How you stack up against competitors in terms of keywords and links.
  • How well your site is set up for SEO, like how fast it loads.
  • Any big changes in how Google ranks sites.
  • Changes in traffic and how people interact with your site, with help from Google Analytics.

Integration Options

WebFX SEO Checker works with:

  • Google Analytics, to give you more details on site traffic and how people use your site.
  • Google Search Console, to add more data on how your site shows up in search.
  • Slack and email, so you can get alerts the way you want.
  • Zapier, which lets you connect to lots of other tools.

It also lets developers create custom connections with its API.

4. UpCity Free SEO Report Card

UpCity Free SEO Report Card


The UpCity Free SEO Report Card is a no-cost tool that gives you a quick look at how your website is doing in terms of SEO. You can use it once for free without having to sign up or give any personal info.

For more in-depth tracking and features like seeing how your keywords are doing, checking your backlinks, and comparing yourself to others, UpCity has plans starting at $29 a month.

Key Features

Here's what the UpCity Free SEO Report Card checks:

  • Page speed - Checks how quickly your site loads
  • Mobile friendliness - Makes sure your site works well on phones
  • Security - Looks for an SSL certificate
  • Indexability - Checks if search engines can find your site
  • On-page SEO - Looks at page titles, meta descriptions, headings
  • Broken links or images

It gives your site an overall grade for SEO and points out what needs work.

User Experience

Using the free SEO check is super easy. Just type in your website address and email, and you'll get a report in your email in a few minutes.

The report is easy to read, with problems shown in red and tips on how to fix them. It tells you the main things to work on first. Even if you're new to SEO, you'll get it.

Monitoring Capabilities

This is a one-time check, so it doesn't keep an eye on your site over time. For ongoing tracking, you'd need to move to a paid plan.

It looks at basic on-page SEO stuff and tells you what might be wrong. But it doesn't follow how your keywords are doing, check your backlinks, or see how you stack up against others.

Integration Options

Since it's a straightforward free tool, UpCity doesn't offer ways to connect it with other software. It's mainly for a quick technical SEO check.

The paid versions do offer a way to link up with Google Analytics, but the free version stays simple without linking to other tools.

5. Bing Webmaster


Bing Webmaster Tools doesn't cost anything. It's a free service that helps you make your website work better on Bing search.

Key Features

With Bing Webmaster Tools, you can:

  • See how Bing looks at and understands your website
  • Find and fix problems that stop Bing from showing your site
  • Check how your website is doing with different keywords
  • Quickly tell Bing about new stuff on your site
  • Make a map of your site for Bing to follow
  • Look at how many people click on your site from Bing
  • Understand what people do on your site to make it better
  • Connect with Bing Ads to see how your ads are doing

User Experience

The dashboard is simple and shows you the main things you need to know. It's organized and easy to navigate, with helpful guides for new users. The charts make it easy to see how your site is doing at a glance.

Monitoring Capabilities

Bing Webmaster Tools keeps an eye on:

  • Problems with how Bing sees your site
  • How your site ranks for certain keywords
  • When Bing adds new stuff from your site
  • How many people visit your site from Bing
  • How well your site's structure works for Bing
  • Who links to your site from Bing
  • Any issues Bing finds with your site

Integration Options

You can use Bing Webmaster with:

  • Bing Ads, for a closer look at your ad performance
  • Cortana, to get ready for voice searches

It also has an API that lets you use Bing data in other tools.

6. SEOquake


SEOquake is free for the basics. If you want more features, it costs $9 a month.

Key Features

Here's what SEOquake does:

  • Checks your website's basics like titles and descriptions to see if they're good for SEO.
  • Looks at who's linking to your website.
  • Keeps track of how your website ranks in search engines.
  • Finds problems on your website that might hurt your SEO.
  • Lets you see how you're doing compared to others.

User Experience

SEOquake is easy to use. It has a toolbar that shows important info like your Google rank right away. You can set up your dashboard to show what you're most interested in. Even if you're new to this, you won't have trouble using it.

Monitoring Capabilities

SEOquake keeps an eye on:

  • Where your website ranks in Google for certain keywords.
  • New links to your website.
  • Important website details like title tags and how fast it loads.
  • How you compare to competitors in terms of keywords and links.
  • Any big changes in how search engines rank websites.

It lets you know when there are big changes in your rankings.

Integration Options

SEOquake works with:

  • Google Analytics for more info on your website's visitors.
  • Slack and Discord for updates.
  • Keyword tools like Ahrefs for better keyword research.
  • Website checkers like Screaming Frog.

It also supports custom connections through its API.

Check My Links


Check My Links has a free version that lets you do some checks each month without paying. If you need more features and reports, the price starts at $9 a month.

Key Features

Here are the main things it does:

  • Finds out who is linking to your website
  • Keeps an eye on your most important pages and the links they get
  • Lets you see how you compare to other websites in terms of links
  • Sends you messages when you get new links or lose old ones
  • Works with Google Analytics

User Experience

The tool is easy to use with a clear layout. You can quickly see an overview of your website's links and dig into the details if you need to. If you're new to this, the amount of information might seem a bit much at first, but it's all laid out in a way that makes sense. People who know a lot about SEO will like how much detail they can get about how they're doing compared to others.

Monitoring Capabilities

Check My Links keeps an eye on:

  • New links to your website
  • Links you used to have but don't anymore
  • The text used in links to your site
  • How trustworthy and authoritative your links are
  • How your website stacks up against others

You'll get emails if something important changes with your links.

Integration Options

Check My Links works with:

  • Google Analytics, to get more details about your website traffic
  • Slack and Discord, so you can get alerts about links
  • SEMrush and Ahrefs, for even more information about your links
  • Zapier, which lets you connect with lots of other tools

There's also an API for developers who want to make custom connections.

8. ContentKing



ContentKing's cost changes depending on what you need. Generally, if you're watching up to 1,000 pages, it might start at about $49 a month. They don't list exact prices, so you'd have to check with them.

Key Features

ContentKing offers:

  • Checking your website all the time, day and night
  • A way to figure out which pages you should work on first
  • Keeping an eye on how your site is doing with SEO
  • Working together with tools that analyze your site's data

User Experience

ContentKing is easy to get around. You can see updates as they happen and click on things in the dashboard to learn more. It's made to be easy for everyone, even if you're not an SEO expert.

Monitoring Capabilities

ContentKing keeps track of:

  • Your website's health and SEO performance in real-time
  • How well your pages rank, how fast they load, and more
  • Any big changes in how search engines work
  • How much traffic you're getting and how people interact with your site

It'll let you know if something important changes.

Integration Options

ContentKing works with:

  • Google Analytics and other data tools
  • Slack for quick updates
  • It also lets you connect it with other tools using a custom API

9. SE Ranking

SE Ranking


SE Ranking offers three plans you can choose from:

  • Essential ($55 per month)
  • Pro ($109 per month)
  • Business ($239 per month)

The difference between them mainly comes down to how much of your website you can check.

Key Features

SE Ranking helps you with:

  • Spotting technical problems on your site that need fixing
  • Keeping track of who links to you
  • Watching how your website ranks for certain words
  • Comparing your site to competitors
  • Notifying you when something on your pages changes
  • Making reports that are easy to read and share

User Experience

SE Ranking is:

  • Clear and easy to look at
  • Flexible when you want to check different things
  • Straightforward in showing how your site is doing
  • Detailed in explaining technical stuff

It's made so that even if you're new to this, you won't feel lost.

Monitoring Capabilities

SE Ranking keeps an eye on:

  • How your website's rank changes over time for specific keywords
  • New links you get or lose
  • How fast your pages load and other key website health signs
  • Problems with how your pages are set up for SEO
  • Any big or small changes in your website's SEO status

It does all this tracking automatically.

Integration Options

SE Ranking works with:

  • Google Analytics
  • Communication tools like Slack and Email
  • Data platforms like Looker Studio
  • Custom API for those who need it

This means you can connect it with other tools you're using in a way that fits your needs.

10. Ahrefs



Ahrefs has four different prices:

  • Lite ($99 per month)
  • Standard ($199 per month)
  • Advanced ($399 per month)
  • Enterprise (custom pricing)

As you go up in price, you get to track more keywords and look at more websites.

Key Features

Ahrefs helps you with:

  • Checking who links to your site
  • Keeping an eye on important keywords
  • Seeing how you do against other websites
  • Finding website problems
  • Figuring out what content you're missing
  • Getting updates when your Google position changes

User Experience

Using Ahrefs is pretty straightforward:

  • You can change the main screen to show what you want
  • It uses charts and lists to make things clear
  • It gives you a lot of details
  • There are also tools you can add to your web browser for quick checks

It might take a bit to get used to, but it gets easier.

Monitoring Capabilities

Ahrefs keeps track of:

  • How your keywords are doing over time
  • New links you get or lose
  • What keywords and links your competitors have
  • Problems with your website that could hurt your SEO
  • Any changes in what helps a website rank well

It will email you if your rankings go up or down.

Integration Options

Ahrefs works with:

  • Google Analytics for more details on your website visitors
  • Slack and Discord for getting alerts
  • Zapier to connect with other tools
  • Custom API for those who like to build their own connections

It also has browser extensions for checking things quickly.

11. Sitechecker



Sitechecker offers a basic free version for checking one website. If you need to check more websites or want extra features, the paid plans begin at about $15 a month.

Key Features

Sitechecker is great for:

  • Finding and fixing technical SEO problems on your website
  • Checking how quickly your site loads
  • Spotting issues with page titles and meta descriptions
  • Making sure search engines can find and read your site easily
  • Offering solutions for any issues it finds

User Experience

Sitechecker is easy to use:

  • It gives you a simple score to show how healthy your website's SEO is
  • Problems are clearly marked
  • You can look into each issue for more information
  • It's user-friendly, even if you're new to SEO

The reports give you clear steps on what to fix.

Monitoring Capabilities

The free version checks your site once. If you go for a paid plan, it keeps an eye on:

  • How your site's speed changes over time
  • Any new technical SEO issues that pop up
  • How well your site's pages are doing and if there are any setbacks
  • If search engines are having a hard time finding your site

You can set up alerts for updates.

Integration Options

Sitechecker can be linked with:

  • Google Analytics for deeper insights into your website's traffic
  • Slack and email for getting alerts
  • Zapier for connecting with other apps

It also offers an API for developers.

12. MozPro


Moz Pro is $99 a month. You can save some money if you choose to pay for a whole year at once.

Key Features

Here's what Moz Pro helps you with:

  • Checking who's linking to your website
  • Helping you make your website's titles, URLs, and other parts better
  • Tracking your Google position for the words you want to be found for
  • Scanning your website to find and fix technical SEO problems
  • Comparing your website's performance to others

User Experience

Moz Pro is designed to be easy to use. You can set up your main screen to show what matters most to you. It uses charts and graphs to make data easy to understand. Plus, there are browser extensions for quick website checks.

Monitoring Capabilities

Moz Pro keeps an eye on:

  • How your website ranks for certain keywords over time
  • New backlinks to your website
  • Problems with on-page SEO
  • Changes in your website's speed
  • How you're doing compared to your competitors

You can set it up to get alerts for big changes.

Integration Options

Moz Pro works with:

  • Google Analytics for more details on your website traffic
  • Slack and email for getting updates
  • Zapier for connecting with other apps
  • Custom APIs for those who need more complex setups

It's also set up to help agencies and people who sell SEO services.

13. Linkody



Linkody has a basic free plan that lets you do a few checks. If you need more, prices start at $29 a month.

Key Features

Linkody helps you keep an eye on:

  • Who's linking to your website
  • If your old links are still working
  • New places you might get links from
  • How your links compare to your competitors'
  • Alerts when you get new backlinks

User Experience

Linkody is all about keeping things simple:

  • The main page quickly shows you what you need to know
  • It shows link info in tables that are easy to understand
  • It's designed to be user-friendly, even if you're not familiar with backlinks

Monitoring Capabilities

Linkody tracks:

  • New backlinks to your website
  • Links you've gained or lost
  • The text used in your backlinks
  • How your backlinks compare to those of your competitors'

You can get emails when something important changes.

Integration Options

Linkody works with:

  • Slack and Discord for quick updates
  • SEMrush, Ahrefs, and Moz for deeper backlink insights
  • Zapier for connecting with other apps
  • A custom API for more technical setups

Pros and Cons

Choosing the right SEO tools can make a big difference for your website. Let's look at the good and not-so-good points of some popular tools.

Tool Pros Cons
Google Analytics Totally free, lots of helpful features, easy for beginners Can be a bit much for first-timers
Google Search Console No cost, great for making your site better for Google, reports are easy to understand Mainly just looks at Google stuff
WebFX SEO Checker You can try it for free, tells you when things change, lets you see how you stand against others You need to pay monthly for everything it offers
UpCity Free SEO Report Completely free, simple to use, gives clear advice on what to fix Just a basic check, doesn't keep watching your site
Bing Webmaster Tools Free, helps you do better on Bing, straightforward dashboard Only gives info for Bing, not as much help available
SEOquake Has a free version, dashboard and toolbar are easy to read, keeps track of your rank Need to pay for some important features
Check My Links Some free use, keeps track of links over time, alerts you about lost links Need to pay for all features
ContentKing Watches your site all the time, helps you decide what to fix first Price isn't listed, probably more expensive
SE Ranking Different plans for different needs, reports are clear, does tracking automatically Can be costly for more features
Ahrefs Great for looking at links and checking out competitors Pricey, even the basic plan

Ease of Use

Google Analytics, Search Console, UpCity, and Bing Webmaster Tools are the easiest to use. They make reports simple for beginners.

SEOquake, Check My Links, and SE Ranking try to be user-friendly with straightforward dashboards. They might still be a bit much for new users though.

Ahrefs and Moz Pro have tools you can add to your browser for quick checks but have a lot of information. They let you adjust settings to make it easier, though.

Monitoring Capabilities

Google Analytics is great for watching how people visit and interact with your site over time. For info on how you do in search results, Google Search Console and Bing Webmaster Tools are top-notch.

For a good look at your rankings, links, site issues, and how you compare to others, WebFX SEO Checker, SEOquake, Check My Links, and SE Ranking are solid choices.

Moz Pro and Ahrefs also watch a lot of stuff closely. ContentKing goes a step further with constant, real-time watching.

Integration Options

Google Analytics, SEOquake, Check My Links, SE Ranking, Moz Pro, and Ahrefs all work well with other software like Slack, email, and Zapier.

WebFX SEO Checker, UpCity, and Bing Webmaster Tools have fewer ways to connect with other tools. But WebFX SEO Checker and Bing can link up with some Google services.

In short, the best tool for you depends on what you need, how much you can spend, and what features you like. But for starting out, free tools like Google Analytics are hard to beat. More advanced options like Moz Pro can take your tracking to the next level.


Free vs. Paid: A Detailed Comparison

When you're looking at tools for checking on your website's SEO, you've got two main paths: free tools and paid tools. Your choice depends on how much you want to spend, what you need the tool to do, and which features are most important to you.

What Free SEO Tools Offer

Free SEO tools are great because they don't cost anything. Some well-known free tools include:

  • Google Analytics: Keeps track of your website visitors and what they do on your site
  • Google Search Console: Helps you see how your site shows up in Google searches
  • Bing Webmaster Tools: Aids in making your site better for Bing searches
  • WebFX SEO Checker: Gives you a one-time check-up of your site's technical health
  • UpCity Free SEO Report Card: Quickly tells you how your site's SEO looks

The good parts about free tools are:

  • They're free to use
  • They're good for getting started with SEO
  • They're easy for beginners

But, there are some not-so-great parts too:

  • They don't have as many features as paid tools
  • They usually only let you look at one site
  • They might not check your site regularly
  • Help might be hard to find if you run into problems

So, free SEO tools are best for when you're just starting out or if you only need to do simple checks.

What Paid Tools Provide

Paid SEO tools offer more advanced features that you don't get with free tools. Some popular paid tools are:

  • Ahrefs: Great for looking at who's linking to you
  • Moz Pro: Helps with tracking your site's rankings and fixing issues
  • SEMRush: Offers tools for finding the right keywords and checking your site
  • SE Ranking: Keeps an eye on your rankings and finds problems on your site
  • Linkody: Focuses on monitoring who links to your site

The benefits of paid SEO software are:

  • They keep track of your site's performance over time
  • They help you find and fix issues on your site
  • They let you see how you're doing compared to your competitors
  • You can get help if you need it

But, paid tools also have downsides:

  • They cost money every month or year
  • They can be tricky to learn all the features
  • You might pay for features you don't use

In the end, paid SEO tools are better if you need to keep a close eye on your site and work on improving it.

Key Differences at a Glance

Free Tools Paid Tools
Cost Free $ per month
Features Basic Advanced
Site Checks Typically 1 Multiple
Ongoing Monitoring Limited Yes
Support Minimal Yes

When Free SEO Software Does the Job

Free SEO tools are enough if:

  • You're just checking one site
  • You're new to SEO and want to start with the basics
  • Your budget is tight right now
  • You need a quick check-up for your site

Google Search Console and Bing Webmaster Tools are good free options for getting started.

When to Invest in Paid SEO Tools

You might want paid SEO tools if:

  • You have more than one site to keep an eye on
  • You want to track detailed info like how your site ranks over time
  • You're interested in seeing how you do against others
  • You want to make custom reports
  • You have the budget for it

Moz Pro, Ahrefs, and SEMrush are good choices for deeper SEO work based on what you need.

Choosing the right tool depends on matching the features to your budget and what your site needs. Both free and paid tools have their place in keeping an eye on your SEO.

Unique Features and Standouts

Some SEO tools have special features that make them really good for certain tasks. Let's look at a few that stand out:

Real-Time Monitoring

ContentKing is special because it watches your website all the time, every day. This means you'll know quickly if your website has problems, loses visitors, or drops in search rankings. If you need to know about changes to your website right away, ContentKing is the best choice.

Ahrefs and Moz are the best at keeping track of links to your site. They're always looking for new links and give you a lot of details about where these links come from. If you want the best information on links to your site, Ahrefs and Moz are top choices.

Google Integration

Google Analytics and Google Search Console work really well with other Google services. This lets you see everything about how your site is doing in Google, including how people find your site and what they do there. For a full picture of how your site is doing with Google, these tools are unmatched.

Fixing Technical SEO Issues

SiteChecker and Screaming Frog are great for finding and fixing website problems like broken links or issues with your website's setup. They give you detailed reports and clear steps on how to fix these problems. If you need to solve technical issues on your site, SiteChecker and Screaming Frog are excellent options.

Local SEO Insights

BrightLocal, Moz Local, and Yext help you see how your business looks in local searches, like on maps and review sites. They make it easy to keep track of your business's details everywhere online. For improving how your business shows up in local searches, these tools are the best.

While many tools can help with basic SEO tasks, some have special strengths for certain needs. Knowing these unique features can help you pick the right tool.

Expert Recommendations

Picking the right tool to watch over your website's SEO can depend a lot on what you need and how much you can spend. Here's some advice on choosing SEO tools based on different situations:

Budget-Conscious Businesses

If you're trying to save money, start with these free tools:

  • Google Search Console: It's free and shows you how your site appears in search results, plus any issues to fix. Every website should use this.
  • Google Analytics: Also free, it tells you about the people visiting your site and how they got there. Another essential tool.
  • Bing Webmaster Tools: This is like Google's tools but for Bing. It's a good idea to set this up too.
  • SEOquake: Offers a free version that helps with checking your site's rank and doing quick checks.

These tools offer basic but important tracking for no cost. You can always look into more advanced options later.

Small Businesses

For smaller websites, these tools are a good fit:

  • Ahrefs Lite Plan ($99/month): Good for keeping track of a few sites. Looks at rankings, links, and site issues.
  • Moz Pro ($99/month): Helps with tracking how your site ranks, its links, and any problems.
  • SE Ranking Pro ($109/month): Watches over your site's rankings and backlinks, and checks for issues.
  • Sitechecker ($39/month): Mainly for checking your site's setup but also looks at rankings. Easy for beginners.

These options offer detailed tracking for things like where your site stands in search results and its overall health at reasonable prices.

Large Enterprises

If you have a bigger budget and a large website, consider these:

  • Ahrefs Advanced ($399/month): Offers everything the Standard plan does but for larger operations.
  • Moz Pro ($99/month): Can handle big websites and offers a wide range of features.
  • Botify ($600+/month): Great for very large websites with specific needs.
  • DeepCrawl ($479+/month): Best for huge websites. You can tailor it to your needs.
  • Ryte ($89/month): Good for watching over big sites. Checks everything.

These tools are designed for very large websites, offering in-depth checks and tracking thousands of pages.

SEO Experts

If you're really into SEO, these tools are worth looking at:

  • Ahrefs: Focuses a lot on data. Great for checking out the competition.
  • SEMrush: Similar to Ahrefs. Perfect for those who love digging into data.
  • Moz Pro: A favorite among SEO pros. Covers a lot.
  • Majestic: Known for its detailed link data. Ideal for those focusing on building links.
  • Screaming Frog: A tool that crawls your site for technical details others might miss.

These tools offer top-notch capabilities for deep analysis and insights that SEO experts look for.

Choosing the right SEO monitoring tool really depends on what your website needs, how much you can spend, and how much detail you want. Focus on the most important features and try to match the tool to your business size, budget, and level of SEO knowledge for the best results.


Picking the right tool to watch how your website is doing is really important. It helps you spot problems early and keep your site running smoothly. Here’s what you should remember when choosing a tool for checking your website:

  • You can find both free and paid tools that do a good job. Free tools like Google Search Console are great for basic checks, while paid tools offer more detailed info.
  • Think about what you really need from a tool. How many websites do you want to keep an eye on? How much detail do you need? Is it easy to use? Can it work with other software you’re using? Does it have any special features that are just right for what you need?
  • The best tool for you depends on the size of your business and what you can afford. Big companies might need a tool that can handle lots of data and pages. Smaller businesses or individuals might do fine with something simpler and cheaper.
  • If you know a lot about SEO, you might like tools that let you dig deep into data, like Ahrefs or SEMrush. If you're just starting out, something like Google Analytics, which is easier to use, might be better.
  • Start by figuring out what you must have in a tool, and don’t get distracted by extra stuff you might not use. Try to pick the most important features you need.
  • Trying a free version first can help you decide if you like a tool before you pay for it.

Keeping track of how your website is doing with SEO doesn’t have to be hard. There are lots of tools out there that can help. Take your time to find the one that fits what you need and your budget. Checking on your website regularly can help you catch problems before they get big.

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