Magento SEO is the process of improving a Magento store's visibility in search engines, such as Google. It involves optimizing product pages, categories, site structure, and technical elements to help potential customers find your store organically, ultimately increasing traffic and sales without paid advertising.
Magento 2 SEO settings
Admin → Stores → Configuration → Catalog → Catalog → Search Engine Optimization (enable canonicals, control URL keys, etc.).
Magento SEO best practices
Quick hits: Unique titles/descriptions, logical URL keys, XML sitemap, robots.txt, internal linking, performant pages, and helpful content that matches intent.
Magento 2 SEO tips
Use short, readable URL keys; avoid duplicate content from multi-category products; noindex thin/search pages; compress images; lazy-load below-the-fold; measure CWV.
Magento SEO issues
Faceted navigation duplicates, inconsistent trailing slashes, mixed HTTP/HTTPS, missing 301s after slug changes, and bloated JS are hurting CWV. Use canonicals/noindex and rewrites.
Magento SEO features
Built-in features: Per-page metadata, URL keys/rewrites, XML sitemap, robots.txt, and canonical toggles. Extend with modules for layered navigation control & rich snippets.
