Magento SEO is the process of improving a Magento store's visibility in search engines, such as Google. It involves optimizing product pages, categories, site structure, and technical elements to help potential customers find your store organically, ultimately increasing traffic and sales without paid advertising.
Magento 2 SEO settings
Admin → Stores → Configuration → Catalog → Catalog → Search Engine Optimization (enable canonicals, control URL keys, etc.).
Magento SEO best practices
Quick hits: Unique titles/descriptions, logical URL keys, XML sitemap, robots.txt, internal linking, performant pages, and helpful content that matches intent.
Magento 2 SEO tips
Use short, readable URL keys; avoid duplicate content from multi-category products; noindex thin/search pages; compress images; lazy-load below-the-fold; measure CWV.
Magento SEO issues
Faceted navigation duplicates, inconsistent trailing slashes, mixed HTTP/HTTPS, missing 301s after slug changes, and bloated JS are hurting CWV. Use canonicals/noindex and rewrites.
Magento SEO features
Built-in features: Per-page metadata, URL keys/rewrites, XML sitemap, robots.txt, and canonical toggles. Extend with modules for layered navigation control & rich snippets.
Magento SEO Tools
While Magento offers solid built-in SEO capabilities, third-party extensions can automate complex tasks like schema markup, redirect chains, and metadata optimization. Tools range from all-in-one suites to specialized modules for layered navigation and hreflang management.
Explore the Best Magento SEO tools to find solutions that fit your store's size and technical requirements - many offer features like automated audits, bulk URL rewrites, and Core Web Vitals monitoring to keep your optimization workflow efficient.
