Google has launched a new spam update aimed at search results, marking another step in its ongoing efforts to enhance search quality. The update, referred to as the "August 2025 spam update", began its rollout on August 26, 2025, at 9:00 AM Pacific Time, and is expected to take several weeks to complete.
Global Rollout Across All Languages
The update, confirmed by Google on its Search Status Dashboard, applies to search results globally and encompasses all languages. As with prior updates, the rollout will occur gradually to monitor its impact and make any necessary adjustments.
In a post on X (formerly Twitter), Google Search Central stated:
"Today we released the August 2025 spam update.
It may take a few weeks to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: https://t.co/VyY24LVujq"
- Google Search Central (@googlesearchc) August 26, 2025
Google also confirmed the release in an incident note on the dashboard, stating:
"Released the August 2025 spam update, which applies globally and to all languages. The rollout may take a few weeks to complete."
What This Means For Website Owners
Although Google has not disclosed specific tactics being targeted by this update, it reinforces the importance of adhering to the company’s established quality and spam policies. During the rollout period, it is likely that website owners and SEO professionals will observe fluctuations in rankings and traffic.
To navigate potential changes effectively, Google recommends avoiding reactive measures during this time. Instead, it advises focusing on monitoring key metrics in Google Search Console, such as impressions, clicks, and average position. Site owners should also keep an eye on trends across different query types and compare movements with similar competitors to discern whether changes stem from the broader update or individual site performance.
A Broader Piece of Google’s Ranking System
Spam updates like the August 2025 release are part of Google’s comprehensive ranking system and occur multiple times each year, working alongside core algorithm updates to improve search quality. Once the rollout is complete, sites that align with Google’s guidelines should see rankings stabilize over time.
Search Engine Journal will continue providing updates and insights as this latest spam update progresses. Stay tuned for further developments.
