GEO optimizes content for citation in AI-generated answers (ChatGPT, Perplexity, AI Overviews). AEO optimizes content to appear as direct answers (featured snippets, voice, answer boxes). Learn the differences and when to use each.
GEO vs AEO: What is GEO vs AEO?
GEO (Generative Engine Optimization) focuses on getting your content used and cited in generative AI responses that synthesize answers from multiple sources.
AEO (Answer Engine Optimization) focuses on getting your content selected as a direct answer (like AI overviews and snippets, voice answers, and featured snippets).
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GEO and AEO comparison
Primary surface
- AEO: “direct answer” placements (featured snippets/answer boxes / related question blocks).
- GEO: AI chat / generative answers that summarize multiple sources and may cite them.
Goal
- AEO: become the single best extractable answer.
- GEO: become a trusted source, the model references (mention/citation).
How success is measured
- AEO: featured snippet/answer visibility, voice answer wins, “People also ask” coverage.
- GEO: citations/mentions in AI responses and AI-driven referrals/visibility. Using an SEO AI agent can help automate the optimization process for these new surfaces.
GEO vs AEO: Key Differences
Some modern definitions use AEO to include AI platforms like ChatGPT and Google AI Overviews.
A simple way to separate them:
- AEO = answer formatting (content engineered to be extracted as the answer)
- GEO = optimize content for LLM search (content engineered to be used/cited in a synthesized answer)
GEO vs AEO best practices
Both typically benefit from:
- question-style headings + direct first-paragraph answers
- clean H2/H3 structure, lists, and standalone sections
- advanced schema markup where relevant (FAQ, HowTo, Product, etc.)
FAQ
What does AEO stand for?
AEO stands for Answer Engine Optimization.
What does GEO stand for?
GEO stands for Generative Engine Optimization.
Do I need GEO or AEO?
Usually both:
- Prioritize AEO if you want “quick answer” wins (snippets/voice)
- Prioritize GEO if you wish to have visibility inside AI-generated answers (citations/mentions)
