AI referrals are still a small slice of traffic. Conductors measured them at 1.08% of all website visits across 10 industries. They're worth tracking anyway, because the same report quotes Knotch data showing that visitors sent by AI assistants convert at twice the rate of other traffic.
AI visibility tools close that gap. They ask AI assistants the questions your customers ask, on a schedule, and show you who gets recommended and which websites the AI cited along the way. For small businesses, prices now start at zero, and the tools differ most in which AI platforms they check, how many questions they track, and whether they connect to your traffic data.
Takeaways:
- Searcherries: best overall for small businesses, with six AI platforms plus GA4, Search Console, and Bing data from $10 a month.
- Otterly.AI: daily checks on a short prompt list for $29 a month.
- Mangools AI Search Watcher: a free plan for testing AI tracking before you pay.
- BrightLocal: AI tracking next to local SEO tools, for businesses with a physical location.
- SE Visible: the most prompts per dollar, for agencies and long prompt lists.
Quick comparison table
| Tool | Description | AI visibility strengths | Downsides | Pricing (USD) |
| Searcherries | AI visibility tracker for small businesses, SaaS teams, and small agencies | Six AI platforms on every plan (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok), GA4, Search Console and Bing data, MCP server | No article writer, no white-label PDF reports | $10/month billed annually, $13 monthly |
| Otterly.AI | AI search monitoring tool for solo marketers and small teams | Daily tracking on ChatGPT, AI Overviews, Perplexity, and Copilot, GEO audit, unlimited team members | Gemini, AI Mode, and Claude cost extra; API and MCP start at $189/month | $29/month, $25 billed annually |
| Mangools AI Search Watcher | AI visibility monitor from the makers of KWFinder | Eight AI platforms, including Claude, Grok, Mistral, and Llama; free plan | Free plan is 5 prompts with weekly updates; no fix recommendations | Free plan; paid from $34.90/month billed annually |
| BrightLocal | Local SEO platform with a Local AI Visibility Tracker | AI tracking next to local rankings, citations, and Google Business Profile audits | Two AI platforms; priced per location; US, UK, Canada, and Australia only | $41/month per location, $31 billed annually |
| SE Visible | Standalone AI visibility product from SE Ranking | 200 prompts and 3 projects on the entry plan, daily refresh, sentiment and source analysis | Seven countries; no Claude yet; high entry price for a few questions | $99/month, about $79 billed annually |
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1. Searcherries
Searcherries is an AI visibility tracker built for small businesses, SaaS teams, and agencies with a handful of clients. You add the questions your customers ask, and it collects the answers from six AI platforms every day. Each project has its own country and language, so a dentist in Austin and a SaaS company selling in Spain both see answers from the market they sell in.
Strengths
Coverage is the first thing that sets it apart. Every plan includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Grok, with no per-platform add-ons. Competitors are found automatically from the answers, with how often and at what position each brand appears, and the Citations report lists every URL the AI platforms cite, which tells you where your business needs to be mentioned.
The second is traffic data. Searcherries connect Google Analytics 4, Google Search Console, and Bing Webmaster Tools on every plan. The AI Traffic report shows visits from ChatGPT, Perplexity, Gemini, and other assistants, with sessions, engaged sessions, conversions, and landing pages. Search Console and Bing data sit in the same project, including the question-style searches people already use to find you, so you can see what to write next.
There's also a read-only MCP server. Claude, Codex, Cursor, and other MCP clients can read your tracking data, answer questions about it, and return a prioritized action plan with the evidence behind each item.
Downsides
Searcherries tracks and reports, and the work of fixing gaps stays with you or another tool. It has no article writer and no white-label PDF reports for agencies that resell reporting. Plans run on question units: a question tracked on three platforms uses one unit and a question tracked on all six uses two, so the Starter plan's 10 units cover five questions on all six platforms.
Pricing
Starter costs $13 a month, or $120 a year, which works out to $10 a month. Pro costs $59 a month, or $47 a month on annual billing, with 50 questions and 10 active projects. Both plans include every integration, daily updates, and a 14-day free trial.
2. Otterly.AI
Otterly.AI is one of the best-known entry points into AI search monitoring. Its Lite plan checks 15 prompts a day on ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with unlimited team members and support for more than 50 countries.
Strengths
Daily tracking on a $29 plan is the main draw. Lite also includes a Brand Visibility Index, domain ranking, link citation analysis, and a GEO audit tool with 1,000 URL audits a month. Otterly tracks ads inside ChatGPT answers and has a prompt research tool for finding the questions worth monitoring.
Downsides
The price climbs once you add platforms. On Lite, Gemini and Google AI Mode cost $9 a month each and Claude costs $29 a month, so all three bring Lite to $76 a month. Lite is also limited to one workspace and three recommendations a week, and API access, MCP access, and the Looker Studio connector start on the $189 Standard plan.
Pricing
Lite costs $29 a month, or $25 a month billed annually, for 15 prompts. Standard costs $189 a month for 100 prompts, and Premium costs $489 a month for 400 prompts. There's a free trial.
3. Mangools AI Search Watcher
Mangools makes KWFinder, SERPWatcher, and three other beginner-friendly SEO tools. AI Search Watcher is its AI visibility monitor: it tracks how AI platforms mention your brand, compares you with competitors, and suggests prompts when you don't know where to start.
Strengths
Platform coverage stands out at this price. AI Search Watcher tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Mistral, and Llama. Because AI answers change from one run to the next, it runs each prompt several times per check and reports average positions and visibility scores. There's a free plan, so you can see whether AI mentions your business before you spend anything.
Downsides
The free plan covers 5 prompts with weekly updates, which is enough for a first look but not for steady tracking. AI Search Watcher shows where you and your competitors appear and leaves the decisions about what to change to you.
Pricing
There's a free plan. Paid plans start at $34.90 a month billed annually, and Mangools offers a full refund within 48 hours of payment.
4. BrightLocal
BrightLocal is a local SEO platform for businesses that serve customers at a physical address. It covers local rank tracking, citation tracking, Google Business Profile audits, listings management, and review tools. Its Local AI Visibility Tracker is included from the entry Track plan and shows how your business appears in ChatGPT and Google's AI.
Strengths
The AI data sits next to everything else a local business already watches. Track monitors local rankings for up to 100 keywords and four competitors, shows rankings on a geo-grid map for up to five keywords, and audits your Google Business Profile against the businesses that outrank you. From the Manage plan up, AI Insights turns that data into a prioritized to-do list. The 14-day free trial doesn't ask for a card.
Downsides
AI coverage stops at two platforms, so Perplexity, Gemini, Claude, and Grok aren't tracked. Pricing is per location, which adds up for a business with several branches, and the platform works only in the US, UK, Canada, and Australia.
Pricing
Track costs $41 a month for one location, or $31 a month billed annually. Manage costs 54amonth(40 billed annually), and Grow costs 65amonth(49 billed annually).
5. SEObot
SEObot has a different perspective compared to AI visibility tracking tools. Unlike such tools that focus mostly on measuring brand presence in AI responses, SEObot is marketed as an AI-based SEO tool that automates some of the tasks in the SEO process.
Strengths
SEObot can analyze a website, target audience, and keywords before developing a content strategy. It can create articles, manage internal linking, and integrate with CMS systems such as WordPress, Shopify, Webflow, Wix, Ghost, Framer, and others. It can work with over 50 languages.
This extended process may be useful for companies that wish to combine keyword research and content creation with SEO automation. SEObot also offers features to review and edit articles prior to publishing.
Downsides
SEObot is not a one-to-one replacement for all of the AI visibility trackers listed here. Its main emphasis is on general SEO automation, which encompasses keywords, content, and links, as opposed to just tracking brand mentions within the AI assistants.
Pricing
SEObot subscriptions start at $49 per month for nine articles. Other published plans include $99 for 20 articles and $199 for 50 articles per month.
Advantages and Disadvantages
| Tool | Main advantages | Main disadvantages |
| Searcherries | Six AI platforms, GA4, Search Console, Bing data, MCP server | Limited content creation capabilities |
| Otterly.AI | Daily tracking, GEO audit, prompt research | Additional costs for some platforms |
| Mangools AI Search Watcher | Free plan and broad AI platform coverage | Limited free-plan tracking |
| BrightLocal | AI visibility alongside local SEO tools | Limited AI platform coverage |
| SE Visible | High prompt capacity and daily refresh | Higher starting price |
| SEObot | Automated keyword research, content planning, article creation, and internal linking | More focused on SEO automation than dedicated AI visibility monitoring |
6. SE Visible
SE Visible is SE Ranking's standalone AI visibility product. It collects AI responses through a browser, the same way a person sees them, refreshes them daily, and reports mentions, sentiment, competitors, and the domains and URLs that appear most often in answers.
Strengths
Volume is its strongest point. The Basic plan includes 200 prompts and three projects, which comes to about 30,000 analyzed AI answers a month across ChatGPT, Gemini, Google AI Mode, Perplexity, and AI Overviews. Source analysis groups cited domains into media, blogs, and forums, which helps you plan outreach. Every plan includes unlimited users, and an API is available.
Downsides
Tracking covers seven countries: the US, UK, Canada, France, Germany, the Netherlands, and Spain. Claude support is listed as coming soon, and white-label reports aren't available. For a small business that tracks a dozen questions, the $99 entry price buys a lot of capacity it won't use.
Pricing
Basic costs $99 a month, or about $79 a month billed annually. Core costs $189 a month for 450 prompts, and Plus costs $355 a month for 1,000 prompts. There's a 10-day free trial.
Advantages and disadvantages
| Tool | Main advantages | Main disadvantages |
| Searcherries | Six AI platforms on every plan, GA4, Search Console and Bing data, MCP server, lowest paid price | No article writer, no white-label reports, 10 question units on Starter |
| Otterly.AI | Daily tracking, GEO audit, unlimited team members, ChatGPT ads tracking | Paid add-ons for Gemini, AI Mode and Claude; API and MCP only from $189 |
| Mangools AI Search Watcher | Free plan, eight AI platforms, average positions from repeated runs | Weekly updates on the free plan, no fix recommendations |
| BrightLocal | AI tracking alongside local rankings, citations and Google Business Profile tools | Two AI platforms, per-location pricing, four countries |
| SE Visible | 200 prompts on the entry plan, daily refresh, sentiment and source analysis, unlimited users | Seven countries, no Claude yet, $99 entry price |
Price and coverage pull in opposite directions on most of this list. Otterly.AI and BrightLocal start cheap but track four and two platforms. SE Visible tracks the most prompts but starts at $99. Searcherries and Mangools break that pattern with wide coverage at a low price, and Searcherries adds daily updates and your own traffic data on top, which is why it ranks first for small businesses.
