13 Best Etsy SEO Tools: 2024

published on 25 February 2024

Want to increase your Etsy shop's sales and Etsy SEO traffic in 2024? Explore the top 13 Etsy SEO tools for keyword discovery, competition analysis, and listing optimization.

Quick Comparison

Tool Focus Free Version Starting Price
EtsyHunt Keyword research, competitor analysis Yes $3.99/month
Alura Listing optimization, trend tracking Yes $19.99/month
eRank Comprehensive keyword and listing analysis Yes $5.99/month
Sale Samurai Keyword insights, Chrome extension Yes Free version available
Marmalead Keyword brainstorming and data analysis No $19/month
EverBee Trend tracking, competitor research Yes $9.99/month
Printful Keyword Scout Print-on-demand focus Yes $9.99/month
Koalanda Keyword and listing optimization Yes $9.99/month
Crest Real-time SEO optimization, sales forecasting No $12.99/month
MakerWords Keyword research for multi-platform sellers No $9.99/month
Keywords Everywhere Browser add-on for keyword insights Yes Starts at $9.99/month
Keyword Tool Dominator Unique keyword suggestions Yes (7-day trial) $27/month
Roketfy Comprehensive Etsy shop analysis Yes $9.99/month

Choosing the right Etsy SEO tool can significantly enhance your shop's visibility and sales. Consider your specific needs, budget, and whether you prefer a tool with direct Etsy integration for the most effective strategies.

What Is Etsy SEO?

Etsy SEO is all about making your shop and products easier to find on Etsy. When your stuff pops up higher in search results, more people see it, and you have a better chance of making sales.

Here are a few key points about Etsy SEO:

It's super important if you want to do well on Etsy. Think about it: with millions of buyers on Etsy every day, being easy to find can make a huge difference in how much you sell. The higher you are in search results, the better.

It's about understanding Etsy's search system. Although making your shop look good on Google is great, Etsy SEO is mainly about getting noticed inside Etsy. This means using the right keywords, making your titles and descriptions clear, having good images, and keeping your shop info up to date.

You need the right tools and a plan. Good Etsy SEO isn't just about keywords. You need to research to find the best keywords, check out the competition, make your listings stand out, and keep an eye on how you're doing. This is where Etsy SEO tools come in handy.

Things change, so stay sharp. Etsy's search rules can change, so what works now might not work later. Keeping up with these changes and adjusting your strategy is key. The best tools will help you stay on track.

It works with your other marketing efforts. Etsy SEO isn't the only way to get noticed. It works best when you also use social media, ads, and other ways to bring people to your shop. When they get there, your optimized listings help turn them into buyers.

Now that we've covered the basics, let's dive into the best tools for Etsy SEO in 2024. Using these tools correctly can really help your shop stand out.

1. EtsyHunt



  • Lets you look into products to see their sales, reviews, and how much people like them
  • Helps you find the best words to use in your product names and descriptions by showing you popular and related words
  • Lets you check out other sellers' shops to see what's working for them
  • Gives tips on making your product listings better
  • Sends daily reminders with updates and useful info
  • Has a Chrome extension for quick info right when you need it


  • Has both free and paid plans ($3.99-59.99/month)

Integration with Etsy

  • Works smoothly with Etsy, pulling in data automatically
  • Helps make your listings better by syncing with Etsy

Unique Selling Points

  • Shows you what products are hot and selling well on Etsy
  • Gives you insights on sales and how to get more traffic
  • Helps you track how your listings improve over time
  • You can use the Chrome extension even on the free plan

2. Alura


  • Helps you find the right words to use in your shop to attract buyers
  • Checks your product listings to suggest improvements on titles, tags, photos, and descriptions
  • Looks at successful shops to show you what works
  • Helps you spot products that are likely to sell well
  • Offers a tool you can add to your browser to get quick tips about listings and popular products


  • Offers both free and paid options ($19.99 - $29.99 per month)

Integration with Etsy

  • Connects easily with your Etsy shop
  • Automatically brings in your listing details

Unique Selling Points

  • Helps with various parts of running an Etsy shop
  • Assists in making your listings better and finding items that could sell well
  • Browser tool for fast access to useful information
  • You can try it out for free

3. eRank


eRank is a tool made for Etsy sellers who want to make their shop and items easier to find and sell more. Here's what it can do:

  • Keyword Research: Helps you find the best words to use by looking at how often they're searched and how many other sellers are using them.
  • Listing Audit: Gives you tips on how to make your item listings better, from the title and tags to the description and photos.
  • Competitor Research: Lets you peek at what successful sellers are doing by checking out their items, shops, and numbers.
  • Rank Tracking: Keeps track of how your items rank in search results over time so you can see if your efforts are working.
  • Additional Tools: Offers more help like figuring out profits, seeing what's trending, using listing templates, and more.


eRank has both free and paid options:

  • Free: Lets you use basic features for keyword and competitor research.
  • Paid: Gives you all the tools starting from $5.99/month to $59.99/month.

Integration with Etsy

  • You can easily connect it to your Etsy shop to get info about your listings.
  • It works with Etsy to help you make your listings better.

Unique Selling Points

  • It's a complete tool for making your Etsy shop and items more visible and selling more.
  • It gives you tips on how to improve your listings and keep an eye on your competition.

4. Sale Samurai

Sale Samurai


  • Helps you find the best words (keywords) that lots of people are searching for.
  • Checks your product descriptions to see how they can be better and gives you tips.
  • With its Chrome extension, you can quickly get ideas and see how many people are interested in those ideas.
  • Lets you easily upload products if you're selling print-on-demand items.
  • Includes a calendar with important dates and holidays to help you plan special sales.
  • Allows you to see what other sellers are doing so you can learn from them.


  • There's a free version you can start with.
  • If you want more features, it costs between $19.99 and $29.99 a month.

Integration with Etsy

  • Connects directly with your Etsy shop to get information about your products.
  • It keeps an eye on your listings to suggest how to make them better.

Unique Selling Points

  • Made specifically for people selling on Etsy, which is different from other general SEO tools.
  • If you sell items that are printed on demand, this tool makes it easier.
  • By looking at what successful sellers are doing, you can try to do the same.
  • The Chrome extension makes it easy to improve your listings anytime, anywhere.

5. Marmalead


Marmalead is a tool that helps you with finding the right words to use in your Etsy shop to get noticed. It's really good for:

  • Coming up with new ideas for keywords
  • Seeing what words are popular and how you can use different ones
  • Checking out important info like how many people are looking for certain words, how engaged they are, and more


Marmalead has a simple price: $19 a month, or you can save a bit by paying $15.83 per month for a whole year.

Integration with Etsy

  • It fits right into your Etsy shop
  • Automatically grabs info from your listings

Unique Selling Points

  • The "Storm" feature helps you think of new keyword ideas
  • You can look at a bunch of different data
  • It keeps all the info up to date
  • You can manage more than one shop with it

6. EverBee


EverBee is a tool for Etsy sellers that helps you get your shop noticed and sell more. It's like having a helper that knows all about Etsy SEO. Here's what it can do for you:

  • Keyword Research: Helps you find the best words to use so more people can find your listings. You'll see how many people are searching for these words.
  • Listing Audit: Gives you tips on how to improve your titles, tags, and descriptions so your shop ranks higher in searches.
  • Trend Tracking: Shows you what's currently popular on Etsy so you can get ideas for new products.
  • Competitive Research: Lets you see what successful Etsy shops are doing right so you can learn from them.
  • Rank Tracking: Keeps an eye on where your shop shows up in search results to see if your SEO efforts are working.


EverBee offers these price options:

  • Free: You get basic tools like keyword research and listing checks.
  • Growth ($9.99/month): Adds more tools like checking out competitors, tracking product trends, and more.
  • Scale ($19.99/month): You get everything, including tracking your search ranking, ad analytics, better support, and more user spots.

Integration with Etsy

  • Connects easily with your Etsy shop and automatically updates your listing info.

Unique Selling Points

  • It's a complete toolkit made just for selling on Etsy.
  • It helps you spot new product ideas by showing you what's trending.
  • You can see how you stack up against the top shops in your area.
  • The plans are budget-friendly, especially for small online businesses.

7. Printful Keyword Scout

Printful Keyword Scout


  • Gives you keyword tips, especially if you sell print-on-demand items
  • Helps you figure out what buyers are looking for so you can make your products more appealing
  • Great for finding out what's trending and which keywords are popular


  • You can start using it for free
  • If you need more features, it costs $9.99 a month

Integration with Etsy

  • Doesn't directly connect to Etsy, but the tips you get can be used to improve your Etsy shop
  • Useful for making sure your products match what people are searching for

Unique Selling Points

  • Made for sellers of print-on-demand products
  • Helps you find the right keywords and trends to focus on
  • Works well alongside other tools that are more focused on Etsy

8. Koalanda


  • Helps you find the best keywords for your products
  • Checks your product listings to suggest better titles, tags, and descriptions
  • Keeps an eye on other sellers to see how you compare
  • Tells you about new trends and popular products
  • Watches how well your shop shows up in searches


  • There's a free version for starters
  • More features come with paid plans starting at $9.99 a month

Integration with Etsy

  • Connects directly with your Etsy shop
  • Automatically updates your product info

Unique Selling Points

  • Made just for Etsy sellers
  • Aims to increase your visibility and sales
  • Easy for beginners with clear advice
  • Affordable options for small businesses

9. Crest


Crest is a tool that helps you make your Etsy shop better by looking at how your shop is doing and giving tips on how to improve. Here are the main things it does:

  • Real-time SEO optimization - It helps you fix your listing titles, tags, and descriptions right away and tells you how to make them better.
  • Video creation tools - You can make videos from your product photos to show off your items.
  • Goal-setting and tracking - You can set goals for how many things you want to sell or how much money you want to make, and then see how you're doing.
  • Sales forecasting - It guesses how many people will see your listings, how many orders you'll get, and how much money you might make in the future.
  • Location data - It shows you where your customers are coming from.
  • Multi-shop management - You can look at up to 3 Etsy shops at once to see how they're doing.
  • Tutorials - There are free lessons that teach you how to use all these features.


Crest costs $12.99 per month.

Integration with Etsy

  • It brings in your Etsy shop data easily
  • It keeps your listings up-to-date with suggestions on how to improve them

Unique Selling Points

Crest focuses on helping you look at your own shop's data to figure out what's working and what's not. It's like having a personal coach that gives you specific advice on how to sell more and understand where your customers are coming from.

10. MakerWords


  • Helps you find the best words to use by showing how many people are looking for them, how they rank, and what's trending.
  • Lets you see how keywords perform on Etsy compared to Amazon, which is great if you sell on both.


  • Costs $9.99 a month.

Integration with Etsy

  • It doesn't link up with your Etsy shop automatically.
  • The insights it gives can help you make your product listings on Etsy better.

Unique Selling Points

  • Good for sellers who have shops on both Etsy and Amazon.
  • Gives detailed info on keywords for selling niche items or across different platforms.

11. Keywords Everywhere


Keywords Everywhere is a tool you add to your browser that shows you how many people are searching for certain words and how tough the competition is. It's not just for Etsy, but it's super handy for figuring out good keywords quickly.


You can use the basic version for free. If you want more features, prices start at $9.99 a month.

Integration with Etsy

It doesn't directly connect to your Etsy shop. But, you can use what you learn from it to make your Etsy product listings better.

Unique Selling Points

  • Shows keyword info right where you're searching, so you don't have to go somewhere else to find it.
  • The free version gives you the basics, which is great if you're just starting out.
  • It's a quick and easy way to see how many people are searching for certain keywords.

12. Keyword Tool Dominator


Keyword Tool Dominator is a tool for finding good keywords that not many other sellers are using. It acts like it's searching on Etsy and other big websites to suggest keywords that people are looking for.

  • Looks for keywords on Etsy, Amazon, eBay, YouTube, Bing, and others
  • Finds long-tail keywords, which are longer and more specific phrases that shoppers might use
  • Shows how many people are searching for these keywords and how much competition there is
  • Offers more keyword ideas


You can try Keyword Tool Dominator for free and then choose to pay for more features:

  • Free 7-day trial
  • Starter: $27 per month
  • Professional: $67 per month
  • Agency: $97 per month

Integration with Etsy

  • It doesn't link directly with your Etsy shop
  • You can use the keyword ideas to make your Etsy listings better

Unique Selling Points

  • Good at finding keywords that aren't too crowded
  • Looks at what words people are typing into several big websites, not just Etsy
  • Helps you find keywords that your competitors might not know about

13. Roketfy


  • Helps you find the best words to use in your shop with keyword research
  • Makes your product titles, tags, and descriptions better with a listing optimizer
  • Keeps you in the know about what products are becoming popular with a trend tracker
  • Lets you see how you stack up against the best sellers with competitive analysis
  • Watches your shop's search ranking over time with a rank tracker


  • There's a free version for the basics
  • If you want more, prices start at $9.99 a month

Integration with Etsy

  • It connects to your Etsy shop to get info
  • It works with your listings to suggest improvements

Unique Selling Points

  • Made just for Etsy sellers
  • Aims to help your shop get noticed more in Etsy searches
  • Good pricing for small businesses
  • Offers a mix of important features

Comparison of Top Picks

When you're picking the right Etsy SEO tool for your shop, think about a few key things:


Different tools help with different things. Some help you find the right words to use, others help you make your listings better, and some even show you how your shop compares to others.

  • eRank and Marmalead are great for digging into keywords and making your listings shine.
  • EtsyHunt, Alura, and EverBee give you the scoop on what's selling and what your competitors are up to.
  • Crest is all about setting goals and predicting sales.

Think about what you really need help with and what's just extra.


Prices can go from free to about $60 a month for the fancier tools.

  • EtsyHunt, Alura, EverBee, and Roketfy let you start for free.
  • eRank and Marmalead are more budget-friendly, starting under $20 a month.
  • Crest costs $13 a month.

Maybe start with something free or cheap to see if it helps, then think about spending more.

Etsy Integration

It's handy if the tool can talk directly to your Etsy shop.

  • eRank, EtsyHunt, Alura, EverBee, Crest, and Roketfy can all connect.
  • Marmalead and some others can't.

This saves you from having to do everything by hand.


Seeing what other people think can be really helpful.

  • eRank and EtsyHunt get top marks from users.
  • Roketfy and Crest are also liked for what you get for the price.
  • Marmalead and Alura have more mixed reviews.

Check out reviews to see if a tool seems right for you.

Thinking about these things can help you choose the best Etsy SEO tool to help your shop do well. If you have questions, just ask!


Advantages and Disadvantages of Using Etsy SEO Tools

Using Etsy SEO tools can really help you make your shop and products easier for buyers to find. But, like anything else, there are some good and not-so-good things about using these tools. Let's break it down into simpler terms.


  • More People Can Find Your Shop: By using these tools, you can make your shop's name, products, and descriptions better suited to what people are searching for. This means more people might visit your shop.
  • Useful Tips: These tools give you helpful info like what words people use when they look for products, what's popular now, and more. You can use these tips to make better decisions for your shop.
  • Saves Time: Many of these tools can do things automatically, so you don't have to spend a lot of time on boring tasks. This means you have more time to make products or talk to customers.
  • Helps Small Shops Compete: Even if your shop is small, these tools can help you compete with bigger shops by making your products easier to find.


  • Costs Money: Some tools are free, but to get the best features, you might have to pay between $10-$60 a month. This can add up and cut into your profits.
  • Takes Time to Learn: These tools can be tricky to understand at first. You'll need to spend some time learning how to use them, which can be tough if you're just starting out.
  • So Much Information: These tools can give you a lot of data, and it can be hard to know what's important. Sometimes, you might feel overwhelmed by all the numbers and stats.
  • Need to Keep Updating: Just using these tools once isn't enough. You need to keep updating your shop based on new information, changes in what people are searching for, and feedback from the tools. This requires ongoing effort.

Overall, Etsy SEO tools can be really helpful, especially if you're willing to learn how to use them and keep your shop updated. But, you also need to think about the costs and the time you'll need to put in. Finding the right balance between the good and the not-so-good is important.

Tips for Getting More Out of Etsy SEO Tools

To really make these Etsy SEO tools work for you, here's some straightforward advice:

Keep Checking for New Keywords

  • Regularly use tools like eRank and Marmalead to find fresh keywords that people are searching for.
  • Update your product titles and descriptions to include these new keywords.

Watch What Others Are Doing

  • Tools like EtsyHunt and Alura let you see what other sellers are up to.
  • Figure out the keywords they use and what makes their shops successful. Use these insights for your own shop.

Always Improve Your Listings

  • Connect with tools like eRank to get tips on making your listings better, including how to write better titles and use the right tags.
  • Look at which of your products are selling well and focus on those strategies.

Keep an Eye on Your Shop's Performance

  • Use features in eRank and EverBee to track how well your shop is doing in Etsy searches.
  • Watch how changes you make affect your shop's traffic and sales.
  • Use EtsyHunt to see what's currently popular.
  • Quickly make and list products that fit these trends to get ahead.

By doing these things regularly, like checking keywords, watching competitors, updating listings, tracking how well you're doing, and keeping up with trends, you can help more people find your shop and buy your stuff. Set aside some time every week or month to go through these steps.


Picking the right tool to help people find your Etsy shop can make a big difference. Here are some simple tips to help you choose:

Think About What You Need

Decide what's most important for your shop. Do you need help finding the right words to describe your products, making your product listings look better, seeing what's popular, or checking out the competition? Make a list of what you really need.

Look at Prices and What You Get

Some tools are free and offer basic help, but paying a bit more can give you more detailed information. Try out free trials if they're available. If a tool helps you sell more, it might be worth the cost. Think about how much more you could sell versus how much the tool costs.

Go for Easy to Use

Choose a tool that's simple to understand and comes with helpful guides or customer support. You don't want to waste time trying to figure out how to use it.

Etsy Connection

It's great if the tool can automatically work with your Etsy shop. This saves you from having to enter information yourself.

Read What Others Say

Check out what other Etsy sellers say about the tool. Look for recent reviews to get a good idea of what's working well and what's not.

Keep Updating

Remember, using these tools means you'll need to keep checking and updating your shop based on what the tool tells you. Plan to spend some time on this regularly.

Finding the right Etsy SEO tool, like eRank, Marmalead, or EverBee, can help more people find your shop. With a bit of research and effort, you can find a tool that fits your needs and budget, making your shop more visible and hopefully selling more.


Here are some common questions and answers about using tools to help your Etsy shop get noticed:

How often should I check and update my SEO?

You should look at your SEO and make any needed changes about once a month. This helps you keep up with what people are searching for, any new trends, and changes Etsy might make to how things are found in searches. Regularly updating your keywords and checking how your products are doing can really make a difference.

What if Etsy changes how its search works? Will that affect my shop?

Yes, when Etsy updates its search system, it can change how well your products are seen. Sometimes products that used to be easy to find might not show up as high in search results. It's important to stay on top of these changes and adjust your product details like titles and tags as needed. Many tools for Etsy SEO will tell you when big changes happen and suggest what you can do.

How do I pick the best SEO tool for my shop?

The best tool depends on what your shop needs and how much you can spend. Think about:

  • What the SEO Etsy tool does
  • How much it costs
  • How easy it is to use
  • If it connects to your Etsy shop
  • What other sellers say about it

Trying out a tool for free can give you a good idea if it's right for you. Spending money on a tool that really helps can be a good investment.

Can my Etsy shop do well without these SEO tools?

Yes, but using these tools can give you an edge. Doing SEO on your own without tools can be slow and might not work as well. Tools can save you time and help you use the latest tips for getting your products seen. Most people find that the benefits are worth the cost.

What tips are there for using my SEO tool better?

  • Try to use all the features the tool offers
  • Check your shop's data like keyword rankings regularly
  • Make changes based on what the tool suggests
  • If you're stuck, ask for help from the tool's support team
  • Watch any how-to videos the tool might have
  • Test small changes before doing anything big
  • Keep track of what changes you make and how they affect your shop

With regular effort and by following these tips, you can help more people find your Etsy shop and increase your sales.

Which SEO tool is best for Etsy?

If you're looking for the best tools to help your Etsy shop get noticed, here are some top picks:

  • eRank: Great for finding what words to use and how to make your listings better. Prices start at $5.99/month. It's easy to use and has helpful guides.
  • EtsyHunt: Good for researching keywords and what other sellers are doing. It has a free version and paid plans start from $3.99/month. Simple to use with solid support.
  • Marmalead: Best for digging into keywords and tracking how engaged shoppers are. Costs $19/month. It might take a bit to learn, but it gives detailed advice.
  • Alura: Offers help with finding the right words, improving listings, and keeping an eye on trends. Has free and paid options starting at $19.99/month. The dashboard is easy to navigate.

Choosing the right one depends on your budget, what you need help with, and how much time you're willing to spend learning it. Trying out free versions can help you decide if it's worth paying for more features.

How do I maximize SEO on Etsy?

To make your Etsy shop more visible:

  • Use specific keywords in your titles, tags, and descriptions.
  • Keep titles clear and to the point.
  • Write detailed product descriptions.
  • Fill all 13 tag slots with relevant keywords.
  • Link to your listings from websites or social media.
  • Look at what successful competitors are doing.
  • Keep an eye on competitors' prices.

Also, consider using Etsy SEO tools to fine-tune your listings, find new keywords, and track how well your shop is doing.

Which tool is best for Etsy?

Based on what other people say and the value they offer, here are some top Etsy tools:

  • Craftybase: For keeping track of your finances, highly rated.
  • Marmalead: For SEO and finding the right keywords, very liked.
  • eRank: A platform for managing your Etsy shop, gets good reviews.
  • EtsyHunt: For analytics on products and shops, people find it useful.
  • Printful: Good for those selling print-on-demand items, integrates well.

The best tool for you depends on what you need, like whether you're looking for help with accounting, SEO, analytics, or selling.

How do I find the right keywords for SEO on Etsy?

Here's how to pick effective keywords for your Etsy shop:

  • Make sure keywords describe your product well.
  • Focus on 1-2 main keywords per listing.
  • Avoid misspellings or incomplete words.
  • Mix in longer phrases with shorter keywords.
  • Tools like eRank and EtsyHunt can suggest good keywords.
  • Update your keywords regularly based on what's popular.

The aim is to match what people are searching for with clear, descriptive keywords. Research tools can help you come up with more ideas.

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